Yoli Truth: US Market – Healthy Beverages For Kids To Grow By Billions In Next 2 Years
September 30, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
The US market for children’s food and drink will grow in value by 50 percent from $16.4bn in 2007 to $26.8bn within two years, according to a new report from New Nutrition Business.
The report, Marketing Kids’ Healthy Beverages, identifies health drinks as making the biggest gains. Fruit juice, fruit-flavored water and dairy drinks are still the biggest and most dynamic areas of the junior beverage sector as more companies recognize that parents are looking for alternatives to sugary colas and sodas.
“There are a number of factors that give fruit drinks for kids a competitive advantage over other categories,” says the report. “For one thing the “naturally healthy” image of fruit drinks makes them a suitable vehicle for health benefits – as does children’s love of fruit-flavored, sweet drinks. They are also convenient to carry and pack in lunchboxes.”
Appealing to customers
Underpinning a brand with the claim of naturalness is proving to be just as strong and profitable a trend in children’s food as in adult nutrition, according to the report.
“Across all food and beverage categories, the message that a food or food component is naturally and intrinsically healthy is one of the most appealing to consumers in all cultures,” writes the report’s author, food specialist Julian Mellentin.
As almost all of the ten case studies featured in the report illustrate, health-conscious parents are increasingly choosing products that they perceive to be as natural as possible. Increasingly they are shunning ingredients that they see as undesirable or unnatural or potentially harmful, such as added sugar and artificial sweeteners, preservatives, colors, or flavors. - (Yoli is completely natural with NO harmful ingredients)
“Being able to offer one or more of the benefits of being “free-from” dairy or wheat (to take just two examples) is essential for any brand targeting children and health conscious parents,” advises the report. “Kids’ beverages should contain no added sugar – use apple or pear juice concentrates as your sweetener, or perhaps fructose.” - (Yoli fits the bill – no sugar in Yoli)
Although beverage products should be as natural as possible, manufacturers who want to deliver a health benefit from an added ingredient should choose one that mothers accept and understand. That means, in most countries, either a probiotic or an omega-3, said the report. - (Yoli Truth includes live enzymes and probiotics)
Digestive health
Parents’ key concerns for their children’s health focus on immunity and digestive health, according to the report.
“In coming years expect to see an increasing focus on developing brands to meet these needs. Concerns around digestive health suggest an untapped opportunity for fiber and probiotics,” it predicted.
Also important is strong beverage packaging which is equally as important as products’ scientific credentials, research and development, or advertising investment.
The report is available from New Nutrition Business.
What’s great about Yoli is that it is delicious and healthy. Out of 20+ kids that I have personally seen try Yoli Truth, 99% of them liked it and wanted more. My 3 year old daughter, Amaya, loves it and drinks it throughout the day. Finally, we have something that we can drink as adults and the kids can enjoy as well that will improve our health and is simple and convenient to use.
Yoli Truth: Soda Consumption and Its Link to Obesity in California
September 28, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
The data continues to pour out about the huge problem of consuming the sugary drinks. This data continues to support Yoli’s mission to give you an alternative to soda and the many other so-called ” healthy beverages that fill the aisles of grocery stores all over the United States.
While health officials have long suspected the link between obesity and soda consumption, research released provides the first scientific evidence of the potent role soda and other sugar-sweetened beverages play in fueling California’s expanding girth.
In the landmark study: Bubbling Over: Soda Consumption and Its Link to Obesity in California, researchers from the UCLA Center for Health Policy Research (CHPR) and the California Center for Public Health Advocacy (CCPHA) discovered a strong correlation between soda consumption and weight. Based upon data from more than 40,000 interviews conducted by the California Health Interview Surveys (CHIS), researchers found that adults who drink a soda or more per day are 27 percent more likely to be overweight than those who do not drink sodas, regardless of income or ethnicity.
“The science is clear and conclusive: soda is fueling California’s $41 billion a year obesity epidemic,” says CCPHA Executive Director Dr. Harold Goldstein, an author of the research brief. “We drink soda like water. But unlike water, soda serves up a whopping 17 teaspoons of sugar in every 20-ounce serving.”
Research shows that over the last 30 years Americans consumed 278 more calories per day even as physical activity levels remained relatively unchanged. One of the biggest changes in diet during that period was the enormous increase in soda consumption, accounting for as much as 43 percent of all new calories. According to Goldstein, that research, combined with this new data on soda consumption, offers conclusive proof of the link between soda and obesity.
And while adult soda consumption is troubling, consumption trends among children paint an even more alarming picture for the future health of California. The study found that 41 percent of young children (2-11 years of age) are drinking at least one soda or sugar-sweetened beverage every day. Adolescents (12-17) represent the biggest consumers, with 62 percent (over 2 million youths) drinking one or more sodas every day – the equivalent of consuming 39 pounds of sugar each year in soda and other sugar-sweetened beverages.
“Soda is cheap, sweet and irresistibly marketed to teens,” says the study’s lead author, Dr. Susan H. Babey, a research scientist with the UCLA Center for Health Policy Research. “Not enough teens know about the health and dietary risks of drinking huge quantities of what is essentially liquid sugar while television and advertising tell them it is ‘cool’ to do so.”
There were major differences in adult consumption rates by county, the study discovered. Nevertheless, the soda/obesity linkage still holds true – those who consume large amounts of soda, regardless of where they live, suffer disproportionally from obesity and overweight.
“If we are serious about tackling the obesity crisis, cutting back soda consumption has to be the top priority,” Goldstein asserts. “Parents, communities, businesses and government all have a role to play in helping to reduce consumption. We cannot afford to raise another ‘Pepsi Generation.’”
Funding for the study was provided by The California Endowment, a private statewide health foundation that is a national leader in the childhood obesity prevention movement.
“This research clearly shows the very serious health risks of drinking soda and other sweetened beverages. I hope policymakers will read this report closely and think about what they can do to combat the obesity epidemic that is clearly tied to consuming too many sodas,” says Dr. Robert K. Ross, president and CEO of The California Endowment.
Source
UCLA
Yoli Truth: Gatorade has gotten completely out of control…(hilarious)
September 24, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
I came across this hilarious post this morning and wanted to share it with you. It was written by David over at OurAnnoyingWorld.com. – (David – thanks for the great laugh!)
It’s another reason why Yoli is bringing a natural alternative to the mess out there these days in the beverage marketplace. I think if we can realize how ridiculous some things are in our world, we are then able to see that alternatives like Yoli Truth just make logical sense.
I haven’t been paying much attention lately — say, for the last 20 years — but I’ve just begun to notice that Gatorade has gotten completely out of control.
When I was 10 years old there were two flavors of Gatorade: Green and Orange. It was a huge deal when they added red to the Gatorade cannon. And by red I mean, it was called “red.” Red Gatorade. Because it was the color red and tasted very red. They weren’t getting too fancy with the name branding yet.
Fast forward to 2009: There are now 67,000 flavors of Gatorade (13,000 of them being subtle variations on Purplish/Blue.)
Tiger Woods has his own flavor of Gatorade: Gatorade Tiger, which was recently renamed Gatorade Focus (so as not to upset the 3 vegans who thought it was made from actual tiger). There’s another new flavor called Gatorade: Shine On (which sounds suspiciously like a feminine hygiene product). There is something called Gatorade: No Excuses (which was also a name brand of jeans in the 90’s: “Gatorade with just a hint of denim?”)
Oh, and when I say “flavor” keep in mind I’m using the term very loosely: Shine On. Quiet Storm. Mountain Frost. Are these drink flavors or weather forecasts?
But the scariest one is Tiger Woods’ Gatorade Focus, because it adds an extra amino acid to the party. This is where I draw the line. Adding amino acids to my beverages? Amino acids? The building blocks of life? Doesn’t anyone remember Jurrasic Park? You start adding amino acids to Gatorade, dump a little too much of it on Eli Manning after a big game, next thing you know you’ve got some strange Manning/velocirapter hybrid rampaging the Superbowl.
Okay, maybe I’m just bitter because I feel left out. Why does Tiger Woods get his own flavor and I don’t? Shouldn’t I at least get to name a few? Come on, just a half dozen or so. Who would notice? I’m sure blind people wouldn’t. To them Gatorade comes in one flavor: Corn Syrup.
I’ve already come up with a few good suggestions. And Gatorade, you can have them, free of charge:
- Gatorade: Cloudy, Chance of Sleet (to go with their weather motif)
- Gatorade: Diabetic Coma (100 mg’s of extra fructose)
- Gatorade: Serena (fiery red, with just a hint of soapy water, to wash out her potty mouth)
- Gatorade: Shot of Greatness (a little vodka thrown in for good measure)
- Gatorade: Zoloft (to dump on losing teams, cuz they’re so sad!)
- Gatorade: Plaque Rinse (half sugar, half fluoride. Let ‘em fight it out in your mouth)
- Gatorade: Kevorkian (when you want your last drink to be deadly and purple-ish)
- Gatorachino (coffee, foamy milk, and Gatorade. Should be big in Europe.)
Yep, that last one makes my stomach churn too. But remember 2006, Coke’s ill-advised Coke-coffee drink, Coke-blak? Was that any better any idea?
And for those who’ve blocked it from your mind, I kid you not…
Arnold Palmer had nothing to fear
Yoli Truth Blast Event – Whole Foods in Thousand Oaks, CA – Saturday, Oct 10th
September 21, 2009
| October 10, 2009 | ||
| 10:00 am | to | 3:00 pm |
When: Saturday, October 10th
Time: 10:00am to 3:00pm
Where: Whole Foods
740 N Moorpark Rd
Thousand Oaks, CA 91360
Contact: Justin Lofton, 818-254-7013, blastcaps@gmail.com
Come join us for fun in the sun…
We’ll be sharing the Yoli Truth with everyone at Whole Foods. It should be a great time and opportunity to share this wonderful product and business opportunity with others. We hope you can make it out!
Yoli Blast Meeting – Memphis, Tennessee – Saturday, October 3rd, 2pm CT
September 21, 2009
| October 3, 2009 | ||
| 12:00 pm | to | 1:00 pm |
When: Saturday, October 3rd, 2009
Time: 2:00pm CT
Where: TBD
Contact: Doug Smith, 901-486-6585, YoliMemphis@goyoli.com
Yoli Corporate Opportunity Webinar with Founders
September 21, 2009
| November 11, 2009 | ||
| 6:00 pm | to | 7:00 pm |
| November 18, 2009 | ||
| 6:00 pm | to | 7:00 pm |
| November 25, 2009 | ||
| 6:00 pm | to | 7:00 pm |
| December 2, 2009 | ||
| 6:00 pm | to | 7:00 pm |
| December 9, 2009 | ||
| 6:00 pm | to | 7:00 pm |
| December 16, 2009 | ||
| 6:00 pm | to | 7:00 pm |
| December 23, 2009 | ||
| 6:00 pm | to | 7:00 pm |
| December 30, 2009 | ||
| 6:00 pm | to | 7:00 pm |
Join us every Wednesday night at 6pm PST / 9pm EST for the Yoli Opportunity Webinar with the Yoli founders.
This webinar will deliver a compelling, short overview of the Yoli products, mission, pay plan and company in addition to featuring powerful success stories from the field.
Yoli Truth Drink vs. Starbucks Grande Vanilla Latte – You do the math…
September 20, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
Each of us occasionally, and some times more often than that, enjoys a coffee at Starbucks or another coffee shop. The other day I bought a coffee and the young lady handed me the receipt.
It was at that moment that I realized that I was spending a lot of money for a shot of espresso with hot milk. I thought to myself, “I just dropped almost $4 to get a cup of hot milk with caffeine in it.“ It really didn’t feel right in my gut once I came to this realization.
I think since I’ve been working with Yoli and enjoying the Yoli Truth Health Citrus Blast drink that I have finally realized how much money I have been dumping away on Starbucks coffees and other “fancy” drinks when they really don’t deliver more than a short term boost to the adrenal glands which leaves most of us not feeling all that great after the “boost” wears off.
While drinking Yoli I have regained quite a bit of energy and I tend to eat less throughout the day when I have consumed Yoli Truth early in the day. It seems to be reducing my urges to snack or consume larger meals. I like that.
I’m still trying to figure out how they get so many healthy ingredients into one blast cap without it tasting like a “health” drink. It tastes great. My daughter, who is 3 now, loves it and my wife and I have removed her juice and she now drinks Yoli in its place.
With so much nutrition in one Yoli drink and at the price point of a Starbucks coffee, it makes it a great alternative to our normal routine of being a slave to our morning coffee or our afternoon jump start. If you and I would just replace one of the current beverages we are currently drinking with a Yoli Truth Blast each day we would not only get a lot more value for our money but you and I would also improve our health along the way.
Give Yoli a try and I think you will agree that your money will be much better spent on an all-natural alternative to the many current choices you have to consume your nutrition and to get that “boost” that you need…
Yoli Blast Meeting in Thousand Oaks, CA with Founder, Corey Citron
September 16, 2009
| September 22, 2009 | ||
| 7:00 pm | to | 8:00 pm |
Join Corey Citron, founder of Yoli, for a fun evening…
We will be enjoying the great food at Bandit’s BBQ, drinking Yoli’s Truth Citrus Health Blast drinks and reviewing the Yoli business opportunity.
When: Tuesday September 22th, 2009…7-8pm
Where:
Bandit’s BBQ & Grill
589 N Moorpark Road
Thousand Oaks CA, 91360
View Larger Map
Hosted by:
Justin Lofton & Dereck Arreguin
Contact:
Justin Lofton
blastcaps@gmail.com
818-254-7013
Yoli Blast Meeting with Founder, Corey Citron – Millbrae, CA (San Francisco)
September 16, 2009
| September 19, 2009 | ||
| 12:00 pm | to | 2:00 pm |
When:
Saturday September 19th, 2009
Noon-2pm
Where:
Clarion Hotel
San Francisco Airport
401 E. Millbrae Avenue, Millbrae, CA 94080
Hosted by:
Barbara Williams & Joe Rosquites
Contact:
Dereck Arreguin
team7d2d@me.com
805-807-0436
Yoli Truth: Acai Berry Delivers Antioxidant Power To Yoli’s Truth Blast
September 16, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
A key ingredient in the Yoli Truth Citrus Health Blast drink is Acai berry. Acai berry is one of the many ingredients in the Yoli Truth proprietary antioxidant blend. Scientists don’t yet have a full understanding of the health benefits of the acai berry but we have learned quite a bit over the last decade about this unique fruit.
Below I’ve put together some details about acai berry that will help you better understand the power that Yoli’s Truth Citrus Health Blast drink delivers to you and your body…
Harvested in the rainforests of Brazil, açaí tastes like a vibrant blend of berries and chocolate. Hidden within its royal purple pigment is the magic that makes it nature’s perfect energy fruit. Açaí is packed full of antioxidants, amino acids and essential fatty acids. Although açaí may not be available in your local supermarket, you can find it in several health food and gourmet stores (often in juice form).
Açaí pulp contains:
- A remarkable concentration of antioxidants that help combat premature aging, with 10 times more antioxidants than red grapes and 10 to 30 times the anthocyanins of red wine.
- A synergy of monounsaturated (healthy) fats, dietary fiber and phytosterols to help promote cardiovascular and digestive health.
- An almost perfect essential amino acid complex in conjunction with valuable trace minerals, vital to proper muscle contraction and regeneration.
The fatty acid content in açaí resembles that of olive oil, and is rich in monounsaturated oleic acid. Oleic acid is important for a number of reasons. It helps omega-3 fish oils penetrate the cell membrane; together they help make cell membranes more supple. By keeping the cell membrane supple, all hormones, neurotransmitter and insulin receptors function more efficiently. This is particularly important because high insulin levels create an inflammatory state, and we know, inflammation causes aging.
Is the acai berry healthy?
Acai contains several substances called anthocyanins and flavonoids.
The word anthocyanin comes from two Greek words meaning “plant” and “blue.” Anthocyanins are responsible for the red, purple, and blue hues in many fruits, vegetables, and flowers. Foods that are richest in anthocyanins — such as blueberries, red grapes, red wine, and acai — are very strongly colored, ranging from deep purple to black.
Anthocyanins and flavonoids are powerful antioxidants that help defend the body against life’s stressors. They also play a role in the body’s cell protection system. Free radicals are harmful byproducts produced by the body. Eating a diet rich in antioxidants may interfere with aging and the disease process by neutralizing free radicals.
By lessening the destructive power of free radicals, antioxidants may help reduce the risk of some diseases, such as heart disease and cancer.
Are there known health benefits of acai berries?
Some studies show that acai fruit pulp has a very high antioxidant capacity with even more antioxidant content than cranberry, raspberry, blackberry, strawberry, or blueberry. Studies are ongoing, though, and the jury is still out.
People eat acai berries to address various health conditions. But so far, acai berries have no known health benefit that’s any different than that of other similar fruits.
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Yoli Blast Cap technology and drinks have changed the way we consume our nutrition and changed the network marketing (MLM) business forever. Yoli blast caps bring the truth.