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Yoli Blast Cap Truth: It’s time fruit juice loses its wholesome image, some experts say

December 19, 2009

Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.

Compared with soda, juice carries more calories and as much sugar. There’s also evidence that high consumption increases the risk of obesity, especially among kids.

By Karen Kaplan

November 8, 2009

To many people, it’s a health food. To others, it’s simply soda in disguise.

That virtuous glass of juice is feeling the squeeze as doctors, scientists and public health authorities step up their efforts to reduce the nation’s girth.

It’s an awkward issue for the schools that peddle fruit juice in their cafeterias and vending machines. It’s uncomfortable for advocates of a junk-food tax who say they can’t afford to target juice and alienate its legions of fans. It’s confusing for consumers who think they’re doing something good when they chug their morning OJ, sip 22-ounce smoothies or pack apple juice in their children’s lunches.

The inconvenient truth, many experts say, is that 100% fruit juice poses the same obesity-related health risks as Coke, Pepsi and other widely vilified beverages.

With so much focus on the outsized role that sugary drinks play in the country’s collective weight gain — and the accompanying rise in conditions including diabetes, heart disease and cancer — it’s time juice lost its wholesome image, these experts say.

“It’s pretty much the same as sugar water,” said Dr. Charles Billington, an appetite researcher at the University of Minnesota. In the modern diet, “there’s no need for any juice at all.”

A glass of juice concentrates all the sugar from several pieces of fruit. Ounce per ounce, it contains more calories than soda, though it tends to be consumed in smaller servings. A cup of orange juice has 112 calories, apple juice has 114, and grape juice packs 152, according to the U.S. Department of Agriculture. The same amount of Coke has 97 calories, and Pepsi has 100.

And just like soft drinks, juice is rich in fructose — the simple sugar that does the most to make food sweet.

UC Davis scientist Kimber Stanhope has found that consuming high levels of fructose increases risk factors for heart disease and Type 2 diabetes because it is converted into fat by the liver more readily than glucose. Her studies suggest that it doesn’t matter whether the fructose is from soda or juice.

“Both are going to promote equal weight gain,” she said, adding that she’s perplexed by the fixation on the evils of sugar-sweetened beverages: “Why are they the only culprit?”

OJ FOR THE MASSES

Juice is a relatively recent addition to the human diet. For thousands of years, people ate fruit and drank mostly water.

But in the early 1900s, citrus growers in Florida were harvesting more oranges than they could sell. Then they had an epiphany: promote juice.

“You consume more oranges if you drink them than if you eat them whole,” said Alissa Hamilton, author of the book “Squeezed: What You Don’t Know About Orange Juice.”

The U.S. Army was instrumental in turning orange juice into a commercial product.

It originally served a powdered lemonade to ensure soldiers got enough vitamin C, but it tasted “like battery acid,” Hamilton said. So, during World War II, the Army commissioned scientists to invent a system for freezing OJ in a concentrated form. The patent wound up with Minute Maid, which sold cans of frozen juice concentrate in grocery stores.

In the 1950s, pasteurization technology developed by Tropicana made orange juice even more consumer-friendly because it could be sold ready to drink in cartons, like milk.

TV fitness pioneer Jack LaLanne and other health experts touted juice as a natural medicine, and decades of advertising helped secure its place at the breakfast table. Today, roughly half of all Americans consume juice regularly, according to NPD Group, a market research firm.

The Juice Products Assn. emphasizes the value of the vitamins, minerals and phytonutrients in juice, especially when so many Americans eat so little fresh produce.

“If someone can add a glass of fruit juice at breakfast, that’s an important addition to the diet,” said Sarah Wally, a dietitian for the trade group.

But scientists are increasingly questioning whether the benefits outweigh the sugar and calories that come with them. “The upside of juice consumption is so infinitesimal compared to the downside that we shouldn’t even be having this discussion,” said Dr. Robert Lustig, a pediatric endocrinologist at UC San Francisco.

WEIGHT FACTOR

Researchers haven’t published head-to-head comparisons of how juice and soda contribute to weight gain, but there is evidence that high juice consumption increases the risk of becoming overweight or obese, especially among kids.

One of the earliest studies, in 1997, examined 168 preschool-age children in upstate New York. Kids who drank at least 12 ounces of juice a day were 3 1/2 times more likely than other kids to exceed the 90th percentile for body mass index, qualifying them as overweight or obese.

A 2006 study of 971 low-income youngsters found that each extra glass of juice a day caused children who were already overweight or obese to gain an extra pound each year.

The link between juice and weight gain isn’t always found, however. In a 2008 review of 21 studies, six supported the connection and 15 did not.

In fact, several researchers have linked juice to healthier diets and lower weights. A 2008 report of 3,618 children ages 2 to 11 found that kids who drank at least 6 ounces of juice a day consumed less fat and more vitamins and minerals than kids who drank no juice at all.

But many experts say the data simply reflect a correlation between juice and healthful diets, not a causal relationship.

“Kids who drink more juice are more likely to be eating breakfast, and kids who eat breakfast tend to weigh less than kids who don’t,” said Kelly Brownell, director of the Rudd Center for Food Policy and Obesity at Yale University.

There’s also concern that children who drink lots of sweet beverages such as juice will develop a lifelong preference for sweeter foods. A 2004 Dutch study found that 8- to 10-year-olds preferred sweeter drinks after consuming a sugary orangeade for eight days. They also drank more of it as they acclimated to its sweet taste.

Doctors and health officials have been persuaded to de-emphasize juice in recent years.

The American Academy of Pediatrics’ nutrition committee revised its policy in 2001 to recommend that children ages 1 to 6 drink no more than one 4- to 6-ounce serving of juice a day and older kids have no more than two.

“Because juice is viewed as nutritious, limits on consumption are not usually set by parents,” the committee wrote in “The Use and Misuse of Fruit Juice in Pediatrics.”;107/5/1210 “Like soda, it can contribute to energy imbalance,” causing the weight gain that leads to obesity.

The government’s 2005 dietary guidelines recognize that juices can be good sources of potassium, but recommend whole fruit for the majority of daily fruit servings to ensure adequate intake of fiber.

In October, the federal Special Supplemental Nutrition Program for Women, Infants and Children introduced vouchers for fresh produce and reduced the juice allowance. That’s a change Billington and his colleagues in the Minnesota Medical Assn. had been pushing for since 2006.

“Having apple juice and eating an apple are not the same,” he said.

CONCENTRATED SUGAR

Indeed, as scientists zero in on the causes of rising obesity rates, sugary drinks have emerged as a primary culprit.

Calories consumed in liquid form don’t give stomachs the same satisfied feeling as calories eaten in food. People offset an afternoon snack by eating less at dinner, but they don’t do that with beverages.

“The studies are pretty clear,” said Dr. Barbara Dennison, a research and policy director at the New York State Department of Health in Albany. “You just don’t compensate for those calories.”

Making matters worse, the human body is ill-equipped to process the sugar that is concentrated in a glass of juice.

When fructose is eaten in a piece of fruit, it enters the body slowly so the liver has time to convert it into chemical energy. But a single glass of apple juice has the fructose of six apples.

“If you overdose on fructose in a liquid, the liver gets overwhelmed,” Lustig said. As a result, he said, the fructose turns to fat. “Eating fruit is fine. Drinking juice is not.”

Still, the halo surrounding juice remains strong.

As soda is singled out for its role in the rise of obesity, juice is offered as the sensible alternative. In Los Angeles and elsewhere, it is taking the place of soft drinks in school vending machines alongside water and milk.

Brownell of Yale has waged a high-profile campaign to fight obesity with “sin” taxes on soda and other sugary drinks. It’s already an uphill battle, and he said he’s loath to provoke the tens of millions of Americans who consider their morning juice sacrosanct.

Dr. Frank Greer, who spent 10 years on the American Academy of Pediatrics’ nutrition committee, said he “can’t imagine” the group would ever downgrade juice to the status of soda.

“It’s such a normal part of the American diet,” Greer said. “A glass of fresh-squeezed orange juice for breakfast, my goodness!”

Yoli Truth: Junk food gets air time on kids’ channels

October 29, 2009

Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.

As parents we have to keep a close eye on the messages that our kids are getting. Unfortunately, advertisers are taking advantage of our children when watching TV…

There are good kids programming out there that don’t run these types of commercials and some that are commercial free.

Junk food gets air time on kids’ channels

Nearly all the food advertised on leading television channels aimed at toddlers to tweens is unhealthy, newly released research shows.

Brian Cook, a research consultant at Toronto Public Health, analyzed advertisements shown on Teletoon and YTV over four days in January during children’s peak viewing times geared to kids ages two to 11.

The preliminary results, released on Wednesday at a conference about public health nutrition reform hosted by the Centre for Science in the Public Interest, show that food ads made up the single largest category, at 37 percent. And an overwhelming number of them – 95 percent – were for unhealthy foods.

Breakfast cereals with high sugar and low fibre content represented the single largest percentage of unhealthy food ads, representing 28 per cent.

The remaining three categories each represented 24 percent of the ads: fast food restaurants and meals, snack foods, and high-fat, sugary or salty spreads, soups or pastas.

Milk and juice made up the bulk of the five percent of ads for healthy foods.

The sample was based on 41 hours of programming, of which 16 hours had channel promotions in place of product advertising.

The data was collected after Canada’s leading food and beverage companies launched, in April 2007, the Children’s Food and Beverage Advertising Initiative, a voluntary code to promote healthier dietary choices and lifestyles to children under the age of 12.

By February, 11 of the 16 companies had already implemented their commitments; the remaining companies have agreed to have their commitments fully implemented by the end of 2008.

Among the core principles, they have committed to devoting at least 50 per cent of their ads to promote products that represent healthy dietary choices or include healthy lifestyle.

Cook said there are too many gaps in the industry initiative to make it effective.

“The self-regulatory route just doesn’t work,” he said in an interview, pointing to a recent analysis conducted by Dr. David McKeon, medical officer of health at Toronto Public Health.

Cereals defined as “healthier dietary choices” for children include Froot Loops, Reese’s Puffs, Corn Pops, Cinnamon Toast Crunch, Alpha Bits and Kool-Aid Singles.

Janet Feasby is vice-president of standards at Advertising Standards Canada, a national advertising industry self-regulatory body overseeing the initiative. She said the current approach is sound because products that make the cut for a healthier dietary choice must meet established scientific and government standards.

They include foods that meet the standards for participating in the Heart & Stroke Foundation’s Health Check program and foods that meet criteria for nutrient content claims in Canada’s Food Guide, namely those with “free or “low” claims for calories as well as fat, saturated fat, trans fat, sugar and salt.

“This is an industry initiative that they’ve taken on their own to be responsible and to make a difference in the childhood obesity issue,” said Feasby.

The preliminary findings are part of a broader global project coordinated by Australian researchers looking at TV food ads to children in 12 countries.

Yoli Truth: US Market – Healthy Beverages For Kids To Grow By Billions In Next 2 Years

September 30, 2009

Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.

The US market for children’s food and drink will grow in value by 50 percent from $16.4bn in 2007 to $26.8bn within two years, according to a new report from New Nutrition Business.

The report, Marketing Kids’ Healthy Beverages, identifies health drinks as making the biggest gains. Fruit juice, fruit-flavored water and dairy drinks are still the biggest and most dynamic areas of the junior beverage sector as more companies recognize that parents are looking for alternatives to sugary colas and sodas.

“There are a number of factors that give fruit drinks for kids a competitive advantage over other categories,” says the report. “For one thing the “naturally healthy” image of fruit drinks makes them a suitable vehicle for health benefits – as does children’s love of fruit-flavored, sweet drinks. They are also convenient to carry and pack in lunchboxes.”

Appealing to customers

Underpinning a brand with the claim of naturalness is proving to be just as strong and profitable a trend in children’s food as in adult nutrition, according to the report.

“Across all food and beverage categories, the message that a food or food component is naturally and intrinsically healthy is one of the most appealing to consumers in all cultures,” writes the report’s author, food specialist Julian Mellentin.

As almost all of the ten case studies featured in the report illustrate, health-conscious parents are increasingly choosing products that they perceive to be as natural as possible. Increasingly they are shunning ingredients that they see as undesirable or unnatural or potentially harmful, such as added sugar and artificial sweeteners, preservatives, colors, or flavors. - (Yoli is completely natural with NO harmful ingredients)

“Being able to offer one or more of the benefits of being “free-from” dairy or wheat (to take just two examples) is essential for any brand targeting children and health conscious parents,” advises the report. “Kids’ beverages should contain no added sugar – use apple or pear juice concentrates as your sweetener, or perhaps fructose.” - (Yoli fits the bill – no sugar in Yoli)

Although beverage products should be as natural as possible, manufacturers who want to deliver a health benefit from an added ingredient should choose one that mothers accept and understand. That means, in most countries, either a probiotic or an omega-3, said the report. - (Yoli Truth includes live enzymes and probiotics)

Digestive health

Parents’ key concerns for their children’s health focus on immunity and digestive health, according to the report.

“In coming years expect to see an increasing focus on developing brands to meet these needs. Concerns around digestive health suggest an untapped opportunity for fiber and probiotics,” it predicted.

Also important is strong beverage packaging which is equally as important as products’ scientific credentials, research and development, or advertising investment.

The report is available from New Nutrition Business.

What’s great about Yoli is that it is delicious and healthy.  Out of 20+ kids that I have personally seen try Yoli Truth, 99% of them liked it and wanted more.  My 3 year old daughter, Amaya, loves it and drinks it throughout the day.  Finally, we have something that we can drink as adults and the kids can enjoy as well that will improve our health and is simple and convenient to use.

Yoli Truth Blast Cap Drinks…will kids really like it?

September 12, 2009

Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.

With Yoli launching soon and samples of the new Yoli Truth Citrus Health Blast landing on the doorsteps of Yoli distributors across the United States, the one question that still floods my inbox and my telephone is:  How does Yoli Truth taste?

My answer…It tastes delicious!

I’m just amazed at how something so healthy for our body can taste so good.  I wanted to put it to the ultimate test so this evening we gave a Yoli Truth Citrus Health Blast drink to our 3 year old daughter Amaya…I think the video below answers the question clearly.

I know that if a 3 year old will drink it over and over again that this Yoli Truth drink will go viral once it hits the market in October of 2009.

If you have not yet placed your order for this game changing technology and healthy beverage then I highly suggest that you do.  Try the Yoli Truth drink for yourself and then share its benefits to others.  This blastcap technology is allowing us to consume our nutrition in a whole new way.  Now it is simple and convenient to get the energy and nutrition that our bodies need each day.

With so many future blast drinks coming in the future its going to be an explosive business.  I’ve seen more momentum generated in the last 2 weeks that I can’t even fathom what is going to happen when this amazing product is all over the country.

It’s definitely going to be a fun ride with Yoli.  We are just getting started and I’ve seen people from all walks of life light up when they see what Yoli has put together from both a health and business perspective.  The timing for Yoli to arrive could not have been better for so many people out there struggling to find something that they could latch onto and grow a home based business that allows them to improve the health of others.

Yoli gets more support from leaders: Obama considering tax on sugary beverages

September 10, 2009

Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.

This story is even more indication that Yoli is going to make a huge impact on US households.  Yoli Truth Citrus Health Blast drink tastes great, has no sugar and is loaded with nutrition.  When you see the president even discussing this topic, you know Yoli is going to get a ton of exposure once it hits the market next month…

President Barack Obama hinted he could support a “sin tax” on fizzy drinks to help lower high rates of US obesity, but admitted it would be an uphill battle against corporate and economic interests.

“I actually think it’s an idea that we should be exploring,” Obama said in the forthcoming issue of Men’s Health, regarding potential taxes levied on soft drinks such as colas and other sugar-filled products.

“There’s no doubt that our kids drink way too much soda. And every study that’s been done about obesity shows that there is as high a correlation between increased soda consumption and obesity as just about anything else,” he said in excerpts released ahead of the magazine’s mid-September publication.

The president — reported to be one of the fittest US commanders-in-chief in decades — stressed that “obviously there is resistance on Capitol Hill to those kinds of sin taxes.

“Legislators from certain states that produce sugar or corn syrup are sensitive to anything that might reduce demand for those products,” he said.

In addition, “people’s attitude is that they don’t necessarily want Big Brother telling them what to eat or drink, and I understand that,” Obama added.

“It is true, though, that if you wanted to make a big impact on people’s health in this country, reducing things like soda consumption would be helpful.” (drink Yoli instead…keep it in the house so the kids will drink it also)

His comments come just six weeks after US health experts told a national conference on obesity in Washington that a significant portion of increased caloric intake in recent decades can be directly attributed to soft drinks and other sugared foods and drinks.

The president is currently embroiled in the most compelling domestic priority of his presidency, a reform of the US health care system.

Obama, who said he works out nearly every day in order to clear his head and reduce stress, described himself as “a healthy eater” with low blood pressure.

He keeps a bowl of apples in the Oval Office. “It was our first step toward health reform,” he said.

Two-thirds of American adults are obese or overweight and obesity-related illnesses cost the United States nearly 150 billion dollars a year, health officials were told at the July conference.

I think the people that run this country are beginning to take notice at the cost of allowing big industry to load up foods with sugar and high fructose corn syrup.  Yoli can help us change this trend and help people make better decisions for themselves and for their children.

Yoli Helps Children Update: Simple changes we can make to improve this growing problem…we can do it!

August 30, 2009

After putting together my blog post on the new study that supports what Yoli is trying to do to help us and our children improve our health, lower sugar intake and assist in breaking the obesity epidemic, I wanted to share with you the summary of the report and comment on the recommendations (which still aren’t that great) so that we can all start to improve the situation and start getting healthier today.  Please read the details below and share your thoughts in the comment section…

Consumer knowledge and practice in relation to drinks for children and young people

Publication date: August 2009

Summary

Key messages for consumers

Download Drinks report (PDF)

Please share your thoughts in the comment section below…Thanks!

Yoli helps children…New Report Highlights Role Of Drinks In Daily Calorie Intake

August 26, 2009

I just read this new report about the consumption of drinks by children. It confirms what Yoli is putting together and why you and I and our children need Yoli now more than ever. We have to do better for our children. Please read the details below and give me your feedback in the comment section…

A new report(1) which gives insights into what parents of young children and teenagers themselves think about drinks has revealed that parents do not count drinks as part of their children’s daily food consumption. The report, commissioned by safefood, also revealed that parents and teenagers shared a number of similar concerns but had very different purchasing patterns in terms of where they bought drinks, what drinks they bought, and also what influenced them in making these decisions(2).

Commenting on the report, Dr. Cliodhna Foley-Nolan, Director, Human Health and Nutrition safefood said, “This research clearly shows that we as consumers have a bit of a blind spot about the contribution of liquids to our daily calorie intake. Many soft drinks on the market contain a lot of ‘added’ sugars and few nutrients for example, sweetened fruit juice drinks and fizzy soft drinks (Yoli is addressing this problem). Water, milk and pure, unsweetened fruit juice drinks are the healthiest drink options and any other drink should be seen as a ‘treat’. (These so called “healthy” drink are also not all that good for us – we can do better)

In addition, the report revealed that parents know milk and water are the healthiest options as drinks and that when parents made changes to the drinks they bought, their children adapted. (This is why we have to give Yoli a chance. We can make a difference. Do it for you and your family)

“Both parents and teenagers indicated that mindless consumption plays a huge role in what they eat and drink”, continued Dr. Foley-Nolan. “Teenagers said they always needed ‘a drink’ while they were hanging out, watching television or socializing with one another. It also emerged that the consumption of many drinks was down to habit and what children/teenagers were used to. (mindless consumption of Yoli will actually improve health with next to zero calorie intake) Many parents said they tried to reduce the number of fizzy drinks being purchased and were quite successful at doing this. When they made positive changes to the type of drinks consumed, despite some initial resistance, their children adapted and got used to it quite easily” she added. (Again, we can do this together with Yoli)

A common dilemma expressed by those surveyed for the report was that parental control over food intake is somewhat lost as children reach a certain age. The research indicated that teenagers were influenced by image, advertising and cost when choosing their drinks. The power of brand advertising and celebrity endorsement of certain drinks were seen as major reasons why young people choose certain drinks. Parents expressed the belief that the marketing and pack formats of certain drinks were attractive to children and that these factors encouraged their children to consume these drinks. (Yoli already has more than one Olympic athlete on board and we’ll see more celebrity alignment in the near future)

“We know from dietary intake research who consumes what type of drinks. This research reveals that parents feel that a sugary drink is more favourable than a sugary food as a treat and both, parents and teenagers, seem to ignore the significant calorie counts of many of the drinks consumed in our schools and homes”, said Dr. Foley-Nolan. “It also highlights the challenges faced by parents when purchasing soft drinks for their children and the influence of advertising on their purchasing habits”, she added. (Yoli can help us as parents change these habits)

Please share your thoughts in the comment section below…

The report entitled “Consumer knowledge and practice in relation to drinks for children and young people” is available to download from the safefood website http://www.safefood.eu

References

1. safefood Drinks: “Consumer knowledge and practice in relation to drinks for children and young people” 2009 (safefood/Millward Brown Lansdowne)

2. safefood Drinks: “Consumer knowledge and practice in relation to drinks for children and young people” 2009 (safefood/Millward Brown Lansdowne) Table 1 Drink purchasing patterns among parents and teenagers – where and what they buy and the major influences on their purchases.

     



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