Yoli Truth: Falsely Sweet Pledges From Trash Food Companies
April 7, 2010
WHEN SODA companies applaud the latest campaign to fight obesity, you know there is much more to the story.
In launching a new White House initiative against obesity called “Let’s Move,’’ First Lady Michelle Obama this week said, “Our kids didn’t do this to themselves. Our kids don’t decide what’s served to them at school or whether there’s time for gym or recess. Our kids don’t choose to make food products with tons of sugar and sodium in super-sized portions, and then to have those products marketed to them everywhere they turn.’’ Instead of taking these comments as fighting words, the obesity industry feigned being an amen choir.
PepsiCo and the American Beverage Association both applauded Obama. The Association promised more clear calorie information on bottles and cans. Coca-Cola CEO Muhtar Kent said, “We are honored to play a role in this important action. We are going to be seen as part of the solution.’’
A key source of the obesity problem now claims to be part of the solution, in the spirit of beer companies and cigarette companies claiming marquee roles in solving underage drinking and smoking.
But the laudable intentions of one of the fittest First Families in the nation’s history are in danger of being drowned out by the laughter of trash food companies. The reason they can applaud the Obamas is because they have purchased so much silence everywhere else.
The American Beverage Association and Coke entities spent $31 million in lobbying last year, much of it to shoot down taxes on sugary beverages at federal and state levels. The association had a $2 million ad campaign against taxes, which public health experts calculate would cut consumption and contribute revenues to public health programs to repair the damage done to the nation’s health by soda.
A UCLA study last year found that 43 percent of the additional calories Americans have been consuming since the 1970s come from soda, making it the top source of added sugar in the national diet. Whereas the recommended amount of sugar per person is 5-to-9 teaspoons a day, one 20-ounce soda contains 17 teaspoons. Last fall, President Obama said soda taxes are “an idea we should be exploring. There’s no doubt that our kids drink way too much soda.’’
But the soda companies’ cash and clout ended the talk about federal taxes. The Los Angeles Times reported last week on how pressure and cash from the nation’s trash food and fast food giants and subsidiary companies have influenced Latino groups, including doctors, and African American politicians – including Representative John Lewis, who represents the Atlanta district where Coke is headquartered – to question food taxes as a burden on the poor (as if dying from diabetes and heart disease isn’t worse). Coke itself likens the taxes to a Communist control of grocery carts.
Another reason the soda companies cynically applaud Michelle Obama is because they are replacing any calorie conscious Americans with unsuspecting consumers in developing countries. Coke has a stated goal of doubling its servings to 3 billion a day by 2020. Coke’s unit case volume in the last quarter was up 29 percent in China and 20 percent in India, the latter of which is experiencing one of the biggest explosions of diabetes in the world. Pepsi claimed 32 percent beverage growth in India in 2009 and double-digit gains in snack volume in India, Pakistan, Egypt and Thailand.
This of course should not stop Michelle Obama from trying to raise some awareness about obesity and get whatever voluntary industry pledges she can to better label soda and increase school-lunch nutrition. But under current politics, those efforts pale against the profits that are turning America’s obesity crisis into a global public health disaster.
The “Let’s Move’’ campaign has the potential to become a movement, but only when the trash food and sugar sugar lobby can no longer throw its weight around Capitol Hill, applauding Michelle Obama’s efforts while weighing down our children with more pounds today and more disease tomorrow.
Yoli Blast Cap Truth: It’s time fruit juice loses its wholesome image, some experts say
December 19, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
Compared with soda, juice carries more calories and as much sugar. There’s also evidence that high consumption increases the risk of obesity, especially among kids.
By Karen Kaplan
November 8, 2009
To many people, it’s a health food. To others, it’s simply soda in disguise.
That virtuous glass of juice is feeling the squeeze as doctors, scientists and public health authorities step up their efforts to reduce the nation’s girth.
It’s an awkward issue for the schools that peddle fruit juice in their cafeterias and vending machines. It’s uncomfortable for advocates of a junk-food tax who say they can’t afford to target juice and alienate its legions of fans. It’s confusing for consumers who think they’re doing something good when they chug their morning OJ, sip 22-ounce smoothies or pack apple juice in their children’s lunches.
The inconvenient truth, many experts say, is that 100% fruit juice poses the same obesity-related health risks as Coke, Pepsi and other widely vilified beverages.
With so much focus on the outsized role that sugary drinks play in the country’s collective weight gain — and the accompanying rise in conditions including diabetes, heart disease and cancer — it’s time juice lost its wholesome image, these experts say.
“It’s pretty much the same as sugar water,” said Dr. Charles Billington, an appetite researcher at the University of Minnesota. In the modern diet, “there’s no need for any juice at all.”
A glass of juice concentrates all the sugar from several pieces of fruit. Ounce per ounce, it contains more calories than soda, though it tends to be consumed in smaller servings. A cup of orange juice has 112 calories, apple juice has 114, and grape juice packs 152, according to the U.S. Department of Agriculture. The same amount of Coke has 97 calories, and Pepsi has 100.
And just like soft drinks, juice is rich in fructose — the simple sugar that does the most to make food sweet.
UC Davis scientist Kimber Stanhope has found that consuming high levels of fructose increases risk factors for heart disease and Type 2 diabetes because it is converted into fat by the liver more readily than glucose. Her studies suggest that it doesn’t matter whether the fructose is from soda or juice.
“Both are going to promote equal weight gain,” she said, adding that she’s perplexed by the fixation on the evils of sugar-sweetened beverages: “Why are they the only culprit?”
OJ FOR THE MASSES
Juice is a relatively recent addition to the human diet. For thousands of years, people ate fruit and drank mostly water.
But in the early 1900s, citrus growers in Florida were harvesting more oranges than they could sell. Then they had an epiphany: promote juice.
“You consume more oranges if you drink them than if you eat them whole,” said Alissa Hamilton, author of the book “Squeezed: What You Don’t Know About Orange Juice.”
The U.S. Army was instrumental in turning orange juice into a commercial product.
It originally served a powdered lemonade to ensure soldiers got enough vitamin C, but it tasted “like battery acid,” Hamilton said. So, during World War II, the Army commissioned scientists to invent a system for freezing OJ in a concentrated form. The patent wound up with Minute Maid, which sold cans of frozen juice concentrate in grocery stores.
In the 1950s, pasteurization technology developed by Tropicana made orange juice even more consumer-friendly because it could be sold ready to drink in cartons, like milk.
TV fitness pioneer Jack LaLanne and other health experts touted juice as a natural medicine, and decades of advertising helped secure its place at the breakfast table. Today, roughly half of all Americans consume juice regularly, according to NPD Group, a market research firm.
The Juice Products Assn. emphasizes the value of the vitamins, minerals and phytonutrients in juice, especially when so many Americans eat so little fresh produce.
“If someone can add a glass of fruit juice at breakfast, that’s an important addition to the diet,” said Sarah Wally, a dietitian for the trade group.
But scientists are increasingly questioning whether the benefits outweigh the sugar and calories that come with them. “The upside of juice consumption is so infinitesimal compared to the downside that we shouldn’t even be having this discussion,” said Dr. Robert Lustig, a pediatric endocrinologist at UC San Francisco.
WEIGHT FACTOR
Researchers haven’t published head-to-head comparisons of how juice and soda contribute to weight gain, but there is evidence that high juice consumption increases the risk of becoming overweight or obese, especially among kids.
One of the earliest studies, in 1997, examined 168 preschool-age children in upstate New York. Kids who drank at least 12 ounces of juice a day were 3 1/2 times more likely than other kids to exceed the 90th percentile for body mass index, qualifying them as overweight or obese.
A 2006 study of 971 low-income youngsters found that each extra glass of juice a day caused children who were already overweight or obese to gain an extra pound each year.
The link between juice and weight gain isn’t always found, however. In a 2008 review of 21 studies, six supported the connection and 15 did not.
In fact, several researchers have linked juice to healthier diets and lower weights. A 2008 report of 3,618 children ages 2 to 11 found that kids who drank at least 6 ounces of juice a day consumed less fat and more vitamins and minerals than kids who drank no juice at all.
But many experts say the data simply reflect a correlation between juice and healthful diets, not a causal relationship.
“Kids who drink more juice are more likely to be eating breakfast, and kids who eat breakfast tend to weigh less than kids who don’t,” said Kelly Brownell, director of the Rudd Center for Food Policy and Obesity at Yale University.
There’s also concern that children who drink lots of sweet beverages such as juice will develop a lifelong preference for sweeter foods. A 2004 Dutch study found that 8- to 10-year-olds preferred sweeter drinks after consuming a sugary orangeade for eight days. They also drank more of it as they acclimated to its sweet taste.
Doctors and health officials have been persuaded to de-emphasize juice in recent years.
The American Academy of Pediatrics’ nutrition committee revised its policy in 2001 to recommend that children ages 1 to 6 drink no more than one 4- to 6-ounce serving of juice a day and older kids have no more than two.
“Because juice is viewed as nutritious, limits on consumption are not usually set by parents,” the committee wrote in “The Use and Misuse of Fruit Juice in Pediatrics.”;107/5/1210 “Like soda, it can contribute to energy imbalance,” causing the weight gain that leads to obesity.
The government’s 2005 dietary guidelines recognize that juices can be good sources of potassium, but recommend whole fruit for the majority of daily fruit servings to ensure adequate intake of fiber.
In October, the federal Special Supplemental Nutrition Program for Women, Infants and Children introduced vouchers for fresh produce and reduced the juice allowance. That’s a change Billington and his colleagues in the Minnesota Medical Assn. had been pushing for since 2006.
“Having apple juice and eating an apple are not the same,” he said.
CONCENTRATED SUGAR
Indeed, as scientists zero in on the causes of rising obesity rates, sugary drinks have emerged as a primary culprit.
Calories consumed in liquid form don’t give stomachs the same satisfied feeling as calories eaten in food. People offset an afternoon snack by eating less at dinner, but they don’t do that with beverages.
“The studies are pretty clear,” said Dr. Barbara Dennison, a research and policy director at the New York State Department of Health in Albany. “You just don’t compensate for those calories.”
Making matters worse, the human body is ill-equipped to process the sugar that is concentrated in a glass of juice.
When fructose is eaten in a piece of fruit, it enters the body slowly so the liver has time to convert it into chemical energy. But a single glass of apple juice has the fructose of six apples.
“If you overdose on fructose in a liquid, the liver gets overwhelmed,” Lustig said. As a result, he said, the fructose turns to fat. “Eating fruit is fine. Drinking juice is not.”
Still, the halo surrounding juice remains strong.
As soda is singled out for its role in the rise of obesity, juice is offered as the sensible alternative. In Los Angeles and elsewhere, it is taking the place of soft drinks in school vending machines alongside water and milk.
Brownell of Yale has waged a high-profile campaign to fight obesity with “sin” taxes on soda and other sugary drinks. It’s already an uphill battle, and he said he’s loath to provoke the tens of millions of Americans who consider their morning juice sacrosanct.
Dr. Frank Greer, who spent 10 years on the American Academy of Pediatrics’ nutrition committee, said he “can’t imagine” the group would ever downgrade juice to the status of soda.
“It’s such a normal part of the American diet,” Greer said. “A glass of fresh-squeezed orange juice for breakfast, my goodness!”
Yoli Blast Caps: NYC Releases Fat Drinking Video to Fight Obesity (must see)
December 14, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
With study after study coming out and exposing the truth in the beverage industry it’s easy to see why so many Americans are looking to Yoli’s Blast Cap technology and healthy drinks as an alternative to the sugary beverages in the marketplace these days. New York City has been working hard to educate their citizens about the negative impact of sugary beverage consumption. The video below says it all…
The NYC Department of Health’s newest anti-obesity advertisement makes their last fat-in-a-cup subway ad seem mild.
As you may recall, in August the Department of Health and Mental Hygiene rolled out subway billboards that showed a soda bottle pouring globs of human fat into a drinking glass, with the intent of shocking New Yorkers into choosing low calorie beverages over soda and sweetened juices.
Now, they’ve gone one step further and put the ad in video form.
While those who saw the subway ad may have gagged at the thought of someone lifting the fat-filled glass and taking a sip, those who see the latest ad now are able to watch it happen.
The video, posted on YouTube and the Department of Health website, shows a smiling man pour a soda can full of fat into a large drinking glass and then chug down very realistic blobs of fat, which drip down his face.
The short clip appears again and again between bits of information about how many calories are in an average can of soda (300) and how many teaspoons of sugar can be found in a 20-ounce bottle of soda (16).
The grand finale gives viewers a sense of what ten pounds of fat look like, not on a human body, but on a dinner plate, in case we were wondering.
Cathy Nonas, director of the Health Department’s Physical Activity and Nutrition Program says the intent for both ads, was to do something “hard hitting.”
“We’ve been wanting to call attention to a very real problem,” she told NBCNewYork.com. “We did have a very small very graphic poster in the subways but we couldn’t afford to bring it out as much as we wanted to.”
The new YouTube ad was made possible by a small donation and is expected to make its way around the Internet for a fraction of the cost of the subway ads.
The campaign is part of a larger anti-obesity initiative that includes calorie-posting regulations, physical activity requirements at daycare centers, fruit and vegetable carts in under-served areas.
“Sugary drinks shouldn’t be a part of our everyday diets,” said Dr. Thomas Farley, New York City Health Commissioner. “This video is playful, but its message is serious. Sugar-sweetened beverages are fueling the obesity epidemic, and obesity is disabling millions of New Yorkers.”
Yoli Truth: Sugary Beverages In The News – A log of headlines you need to know about
November 17, 2009
November 13th, 2009 – Will the Soda Pop?
November 2nd, 2009 – What Soft Drinks are Doing to Your Body
October 21st, 2009 - Sweetened beverages linked to weight gain in girls
October 7th, 2009 – Watchdog bans ‘keeps you perky’ vitamin water adverts
September 24th, 2009 – Big growth forecast for US children’s healthy drinks market
September 17th, 2009 – Bubbling Over: New Research Shows Direct Link Between Soda and Obesity
September 8th, 2009 – Obama Says New Tax on Sugary Drinks Worth ‘Exploring’
August 31st, 2009 – New York City Campaigns Against Coke and Other Sugary Drinks – NYTimes.com
August 26th, 2009 – New Report Highlights Role Of Drinks In Daily Calorie Intake
August 24th, 2009 – American Heart Association says soft drinks and other sugar-sweetened beverages are the number one source of added sugars in the American diet.
Yoli Truth: Drinking more than 2 sweetened sodas a day boosts risk of hypertension, study finds
November 16, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
With Yoli bringing their signature Truth Citrus Health Drink to the marketplace, the data continues to stack up against the sugary beverage market. Stories, studies and governments abroad are finally catching on to what all these beverages that are loaded with sugar and fructose are doing to our bodies.
FRIDAY, Oct. 30 (HealthDay News) — Here’s a new reason to put down that sugary soft drink: Research suggests that a diet high in fructose, a common sweetener, boosts the risk of high blood pressure.
High-fructose corn syrup is found in many processed foods and beverages. Americans consume 30 percent more fructose now than 20 years ago, and researchers have linked higher fructose consumption to the growing obesity epidemic. But scientists weren’t sure if a connection existed between fructose consumption and high blood pressure.
In a new study, Dr. Diana Jalal, of the University of Colorado Denver Health Sciences Center, and colleagues studied 4,528 adults without a history of high blood pressure. They examined their fructose intake and found that those who consumed more than 74 grams of fructose per day — that’s the equivalent of the amount in 2.5 sweetened soft drinks — boosted their risk of high blood pressure by 28 percent to 87 percent, depending on the level of hypertension.
“These results indicate that high fructose intake in the form of added sugars is significantly and independently associated with higher blood pressure levels in the U.S. adult population with no previous history of hypertension,” the study authors wrote, adding that future research is needed to determine if lowering fructose intake will also lower blood pressure.
The study findings were scheduled to be presented at the American Society of Nephrology’s annual meeting, held Oct. 27 to Nov. 1 in San Diego.
Yoli Truth: Soda Consumption and Its Link to Obesity in California
September 28, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
The data continues to pour out about the huge problem of consuming the sugary drinks. This data continues to support Yoli’s mission to give you an alternative to soda and the many other so-called ” healthy beverages that fill the aisles of grocery stores all over the United States.
While health officials have long suspected the link between obesity and soda consumption, research released provides the first scientific evidence of the potent role soda and other sugar-sweetened beverages play in fueling California’s expanding girth.
In the landmark study: Bubbling Over: Soda Consumption and Its Link to Obesity in California, researchers from the UCLA Center for Health Policy Research (CHPR) and the California Center for Public Health Advocacy (CCPHA) discovered a strong correlation between soda consumption and weight. Based upon data from more than 40,000 interviews conducted by the California Health Interview Surveys (CHIS), researchers found that adults who drink a soda or more per day are 27 percent more likely to be overweight than those who do not drink sodas, regardless of income or ethnicity.
“The science is clear and conclusive: soda is fueling California’s $41 billion a year obesity epidemic,” says CCPHA Executive Director Dr. Harold Goldstein, an author of the research brief. “We drink soda like water. But unlike water, soda serves up a whopping 17 teaspoons of sugar in every 20-ounce serving.”
Research shows that over the last 30 years Americans consumed 278 more calories per day even as physical activity levels remained relatively unchanged. One of the biggest changes in diet during that period was the enormous increase in soda consumption, accounting for as much as 43 percent of all new calories. According to Goldstein, that research, combined with this new data on soda consumption, offers conclusive proof of the link between soda and obesity.
And while adult soda consumption is troubling, consumption trends among children paint an even more alarming picture for the future health of California. The study found that 41 percent of young children (2-11 years of age) are drinking at least one soda or sugar-sweetened beverage every day. Adolescents (12-17) represent the biggest consumers, with 62 percent (over 2 million youths) drinking one or more sodas every day – the equivalent of consuming 39 pounds of sugar each year in soda and other sugar-sweetened beverages.
“Soda is cheap, sweet and irresistibly marketed to teens,” says the study’s lead author, Dr. Susan H. Babey, a research scientist with the UCLA Center for Health Policy Research. “Not enough teens know about the health and dietary risks of drinking huge quantities of what is essentially liquid sugar while television and advertising tell them it is ‘cool’ to do so.”
There were major differences in adult consumption rates by county, the study discovered. Nevertheless, the soda/obesity linkage still holds true – those who consume large amounts of soda, regardless of where they live, suffer disproportionally from obesity and overweight.
“If we are serious about tackling the obesity crisis, cutting back soda consumption has to be the top priority,” Goldstein asserts. “Parents, communities, businesses and government all have a role to play in helping to reduce consumption. We cannot afford to raise another ‘Pepsi Generation.’”
Funding for the study was provided by The California Endowment, a private statewide health foundation that is a national leader in the childhood obesity prevention movement.
“This research clearly shows the very serious health risks of drinking soda and other sweetened beverages. I hope policymakers will read this report closely and think about what they can do to combat the obesity epidemic that is clearly tied to consuming too many sodas,” says Dr. Robert K. Ross, president and CEO of The California Endowment.
Source
UCLA
Yoli Supporters in New York…new ad campaign says soda is pouring on the fat
September 2, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
All across New York, billboards are going up in the subway today show streams of sugary drinks turning into glistening yellow globs of human fat, mottled with blood vessels and served on ice. It’s great to see Yoli supporters popping up all over these days…
It’s disgusting. And that’s the point, say Health Department officials who conceived the campaign to scare New Yorkers away from soda, sports drinks, bottled teas and other drinks with sugar in them.
“Just trying to be positive and encouraging doesn’t always get people’s attention,” said Associate Commissioner Geoff Cowley. “If you get in people’s faces a bit, that does get people’s attention.”
The fat campaign aims to reduce obesity and diabetes by showing New Yorkers just how much sugar is in the drinks they grab off bodega and deli shelves.
A 20-ounce bottle of soda can contain 16.5 teaspoons of sugar, a 20-ounce lemon-flavored iced tea can have 14.5 tablespoons of sugar. Even a 20-ounce bottle of a sports drink can have 7.5 teaspoons, the department says.
Agency officials hope New Yorkers – especially parents of young children and teenagers – will think twice and instead grab lowfat milk, a diet soda or just plain water….(or ditch all of those and just drink Yoli)
“If you thought you were doing well because you weren’t drinking a sugary soda, but you were drinking a lemon-lime drink and it turns out to have the same amount of sugar, that’s shocking,” said Cathy Nonas, the Health Department’s director of physical activity and nutrition.
“These kinds of things are shocking to people,” Nonas said. “In every age group, you see the increase in portion sizes and the number of servings.” Health surveys show between 21% and 29% of city teens drink soda daily, slurping down 360 calories that would take a 70-block walk to burn.
A companion video ad, set to be released in a few months, shows an actor pouring pure fat from a soda can into a glass – and then appearing to drink it.
“Are you pouring on the pounds?” the ad says. “Drinking one can of soda a day can make you 10 pounds fatter a year.”
What New York is doing, as a state, to educate people about creating better habits when consuming drinks is clearly going to drive many New Yorkers and those that see this ad to think about what Yoli’s is bring to market for all of us.
If you are on the fence about getting involved with Yoli’s mission, this should help you understand the impact that Yoli will make on the soda and healthy beverage industry.
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- Yoli: Could The Truth Prevent Aging?
- Yoli: Network Marketing Online – Knowing the Mechanics
- Yoli: What Is The Difference?
- Yoli Truth: Falsely Sweet Pledges From Trash Food Companies
- Yoli Truth: High Fructose Corn Syrup Is Worse Than Sugar
- Yoli Fuels The OC CrossFit Throwdown in Orange County, CA
- Yoli Blast Cap Truth: Sugar May Be Bad, But This Sweetener Is Far More Deadly…
- Yoli Blast Cap Truth: It’s time fruit juice loses its wholesome image, some experts say
- Yoli Blast Caps: NYC Releases Fat Drinking Video to Fight Obesity (must see)
- Yoli Blast Caps Grand Tour with Founder, Rick Eisele (VIP pre-launch days)
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