Yoli Truth: US Market – Healthy Beverages For Kids To Grow By Billions In Next 2 Years
September 30, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
The US market for children’s food and drink will grow in value by 50 percent from $16.4bn in 2007 to $26.8bn within two years, according to a new report from New Nutrition Business.
The report, Marketing Kids’ Healthy Beverages, identifies health drinks as making the biggest gains. Fruit juice, fruit-flavored water and dairy drinks are still the biggest and most dynamic areas of the junior beverage sector as more companies recognize that parents are looking for alternatives to sugary colas and sodas.
“There are a number of factors that give fruit drinks for kids a competitive advantage over other categories,” says the report. “For one thing the “naturally healthy” image of fruit drinks makes them a suitable vehicle for health benefits – as does children’s love of fruit-flavored, sweet drinks. They are also convenient to carry and pack in lunchboxes.”
Appealing to customers
Underpinning a brand with the claim of naturalness is proving to be just as strong and profitable a trend in children’s food as in adult nutrition, according to the report.
“Across all food and beverage categories, the message that a food or food component is naturally and intrinsically healthy is one of the most appealing to consumers in all cultures,” writes the report’s author, food specialist Julian Mellentin.
As almost all of the ten case studies featured in the report illustrate, health-conscious parents are increasingly choosing products that they perceive to be as natural as possible. Increasingly they are shunning ingredients that they see as undesirable or unnatural or potentially harmful, such as added sugar and artificial sweeteners, preservatives, colors, or flavors. - (Yoli is completely natural with NO harmful ingredients)
“Being able to offer one or more of the benefits of being “free-from” dairy or wheat (to take just two examples) is essential for any brand targeting children and health conscious parents,” advises the report. “Kids’ beverages should contain no added sugar – use apple or pear juice concentrates as your sweetener, or perhaps fructose.” - (Yoli fits the bill – no sugar in Yoli)
Although beverage products should be as natural as possible, manufacturers who want to deliver a health benefit from an added ingredient should choose one that mothers accept and understand. That means, in most countries, either a probiotic or an omega-3, said the report. - (Yoli Truth includes live enzymes and probiotics)
Digestive health
Parents’ key concerns for their children’s health focus on immunity and digestive health, according to the report.
“In coming years expect to see an increasing focus on developing brands to meet these needs. Concerns around digestive health suggest an untapped opportunity for fiber and probiotics,” it predicted.
Also important is strong beverage packaging which is equally as important as products’ scientific credentials, research and development, or advertising investment.
The report is available from New Nutrition Business.
What’s great about Yoli is that it is delicious and healthy. Out of 20+ kids that I have personally seen try Yoli Truth, 99% of them liked it and wanted more. My 3 year old daughter, Amaya, loves it and drinks it throughout the day. Finally, we have something that we can drink as adults and the kids can enjoy as well that will improve our health and is simple and convenient to use.
Yoli Truth: Soda Consumption and Its Link to Obesity in California
September 28, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
The data continues to pour out about the huge problem of consuming the sugary drinks. This data continues to support Yoli’s mission to give you an alternative to soda and the many other so-called ” healthy beverages that fill the aisles of grocery stores all over the United States.
While health officials have long suspected the link between obesity and soda consumption, research released provides the first scientific evidence of the potent role soda and other sugar-sweetened beverages play in fueling California’s expanding girth.
In the landmark study: Bubbling Over: Soda Consumption and Its Link to Obesity in California, researchers from the UCLA Center for Health Policy Research (CHPR) and the California Center for Public Health Advocacy (CCPHA) discovered a strong correlation between soda consumption and weight. Based upon data from more than 40,000 interviews conducted by the California Health Interview Surveys (CHIS), researchers found that adults who drink a soda or more per day are 27 percent more likely to be overweight than those who do not drink sodas, regardless of income or ethnicity.
“The science is clear and conclusive: soda is fueling California’s $41 billion a year obesity epidemic,” says CCPHA Executive Director Dr. Harold Goldstein, an author of the research brief. “We drink soda like water. But unlike water, soda serves up a whopping 17 teaspoons of sugar in every 20-ounce serving.”
Research shows that over the last 30 years Americans consumed 278 more calories per day even as physical activity levels remained relatively unchanged. One of the biggest changes in diet during that period was the enormous increase in soda consumption, accounting for as much as 43 percent of all new calories. According to Goldstein, that research, combined with this new data on soda consumption, offers conclusive proof of the link between soda and obesity.
And while adult soda consumption is troubling, consumption trends among children paint an even more alarming picture for the future health of California. The study found that 41 percent of young children (2-11 years of age) are drinking at least one soda or sugar-sweetened beverage every day. Adolescents (12-17) represent the biggest consumers, with 62 percent (over 2 million youths) drinking one or more sodas every day – the equivalent of consuming 39 pounds of sugar each year in soda and other sugar-sweetened beverages.
“Soda is cheap, sweet and irresistibly marketed to teens,” says the study’s lead author, Dr. Susan H. Babey, a research scientist with the UCLA Center for Health Policy Research. “Not enough teens know about the health and dietary risks of drinking huge quantities of what is essentially liquid sugar while television and advertising tell them it is ‘cool’ to do so.”
There were major differences in adult consumption rates by county, the study discovered. Nevertheless, the soda/obesity linkage still holds true – those who consume large amounts of soda, regardless of where they live, suffer disproportionally from obesity and overweight.
“If we are serious about tackling the obesity crisis, cutting back soda consumption has to be the top priority,” Goldstein asserts. “Parents, communities, businesses and government all have a role to play in helping to reduce consumption. We cannot afford to raise another ‘Pepsi Generation.’”
Funding for the study was provided by The California Endowment, a private statewide health foundation that is a national leader in the childhood obesity prevention movement.
“This research clearly shows the very serious health risks of drinking soda and other sweetened beverages. I hope policymakers will read this report closely and think about what they can do to combat the obesity epidemic that is clearly tied to consuming too many sodas,” says Dr. Robert K. Ross, president and CEO of The California Endowment.
Source
UCLA
Yoli Truth: Gatorade has gotten completely out of control…(hilarious)
September 24, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
I came across this hilarious post this morning and wanted to share it with you. It was written by David over at OurAnnoyingWorld.com. – (David – thanks for the great laugh!)
It’s another reason why Yoli is bringing a natural alternative to the mess out there these days in the beverage marketplace. I think if we can realize how ridiculous some things are in our world, we are then able to see that alternatives like Yoli Truth just make logical sense.
I haven’t been paying much attention lately — say, for the last 20 years — but I’ve just begun to notice that Gatorade has gotten completely out of control.
When I was 10 years old there were two flavors of Gatorade: Green and Orange. It was a huge deal when they added red to the Gatorade cannon. And by red I mean, it was called “red.” Red Gatorade. Because it was the color red and tasted very red. They weren’t getting too fancy with the name branding yet.
Fast forward to 2009: There are now 67,000 flavors of Gatorade (13,000 of them being subtle variations on Purplish/Blue.)
Tiger Woods has his own flavor of Gatorade: Gatorade Tiger, which was recently renamed Gatorade Focus (so as not to upset the 3 vegans who thought it was made from actual tiger). There’s another new flavor called Gatorade: Shine On (which sounds suspiciously like a feminine hygiene product). There is something called Gatorade: No Excuses (which was also a name brand of jeans in the 90’s: “Gatorade with just a hint of denim?”)
Oh, and when I say “flavor” keep in mind I’m using the term very loosely: Shine On. Quiet Storm. Mountain Frost. Are these drink flavors or weather forecasts?
But the scariest one is Tiger Woods’ Gatorade Focus, because it adds an extra amino acid to the party. This is where I draw the line. Adding amino acids to my beverages? Amino acids? The building blocks of life? Doesn’t anyone remember Jurrasic Park? You start adding amino acids to Gatorade, dump a little too much of it on Eli Manning after a big game, next thing you know you’ve got some strange Manning/velocirapter hybrid rampaging the Superbowl.
Okay, maybe I’m just bitter because I feel left out. Why does Tiger Woods get his own flavor and I don’t? Shouldn’t I at least get to name a few? Come on, just a half dozen or so. Who would notice? I’m sure blind people wouldn’t. To them Gatorade comes in one flavor: Corn Syrup.
I’ve already come up with a few good suggestions. And Gatorade, you can have them, free of charge:
- Gatorade: Cloudy, Chance of Sleet (to go with their weather motif)
- Gatorade: Diabetic Coma (100 mg’s of extra fructose)
- Gatorade: Serena (fiery red, with just a hint of soapy water, to wash out her potty mouth)
- Gatorade: Shot of Greatness (a little vodka thrown in for good measure)
- Gatorade: Zoloft (to dump on losing teams, cuz they’re so sad!)
- Gatorade: Plaque Rinse (half sugar, half fluoride. Let ‘em fight it out in your mouth)
- Gatorade: Kevorkian (when you want your last drink to be deadly and purple-ish)
- Gatorachino (coffee, foamy milk, and Gatorade. Should be big in Europe.)
Yep, that last one makes my stomach churn too. But remember 2006, Coke’s ill-advised Coke-coffee drink, Coke-blak? Was that any better any idea?
And for those who’ve blocked it from your mind, I kid you not…
Arnold Palmer had nothing to fear
Yoli Delivers Truth…America’s Unhealthiest Drinks Exposed!
September 14, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
As Yoli brings its new Truth Citrus Health Blast drink to the market I wanted to share with you a few of the “other” drinks that many of us are consuming that is slowly ruining our health and making us fatter and we may not even realize it. This is exactly why Yoli is so focused on exposing the current beverage market for what it really is…
America’s Unhealthiest Drinks Exposed
Americans have a drinking problem, and not the type you might think. After posting a blog a few weeks ago called “Belt-Busting Beverages,” we received hundreds of comments from the Yahoo community claiming they had no idea the stuff they drink could be so hazardous to their waistlines.
Here’s a typical refrain voiced by one disturbed drinker: “I know a lot of people that are battling with their weight, and they tell me all the time, ‘I don’t eat that much, and I still can’t lose weight.’ “
Whether you are a desperate dieter or just someone looking to drop another few pounds in time for beach season, here’s a tough stat to swallow: According to the FDA, the average American takes in 82 grams of added sugars every day. That’s 20 teaspoons, which contribute an empty 317 calories to our already calorie-saturated diets.
Sure, some of that comes from soda, but even if you’ve traded regular Coke for diet, whole milk coffee drinks for low-fat lattes, and you barely touch the booze, you could still be taking in 20 percent or more of your calories from beverages. Add a few of those other indulgences in — or consume one of the liquid disasters listed here — and you can suddenly be sucking in a few days’ worth of calories through a straw!
(You read that last sentence right.)
To give you a better idea of the drinks most responsible for sabotaging your health, fitness, and weight-loss goals, we created a list of America’s Unhealthiest Drinks. Read up, then sip responsibly.
Worst “Healthy” Drink
Glaceau VitaminWater (any flavor; 20 oz bottle)
130 calories
33 grams sugar
Vitamins and water might sound like the ultimate nutritional tag team, but what the label doesn’t say is that a bottle of this stuff carries nearly as much sugar and calories as a can of Coke. Makes sense, though, since this so-called functional beverage is produced by our often-sugar-crazy friends at The Coca-Cola Company.
Worst Juice Imposter
Arizona Kiwi Strawberry (23.5 oz can)
360 calories
84 g of sugar
These hulking calorie cannons (5 percent juice, 95 percent sugar water) are sold at gas stations and convenience stores across America for the low, low price of 99 cents, making this quite possibly the cheapest source of empty calories in the country.
Worst Smoothie
Jamba Juice Peanut Butter Moo’d Power Smoothie (30 oz)
1,170 calories
169 g sugars
30 g fat
Jamba Juice calls it a smoothie; we call it a milkshake, with more sugar than an entire bag of chocolate chips. (Note: We’re pretty sure this is the drink Hollywood actors rely on when looking to put on 20 pounds for the role as a heavy!)
Worst Summer Cocktail
Pina Colada
625 calories
75 g sugars
Made from a blend of sickly-sweet pineapple juice and fat-riddled coconut milk, pina coladas may be this summer’s biggest beach-body saboteurs. In fact, the only redeeming part of this drink is the garnish — that lonely chunk of pineapple hanging from the rim. Try a lime daiquiri or a mojito instead and save up to 400 calories a drink.
The Unhealthiest Drink in America
Baskin Robbin’s Large Heath Bar Shake (32 oz)
2,310 calories
266 g sugar
108 g fat (64 g saturated)
Let’s look at America’s Worst Drink in numbers:
73: The number of ingredients that go into this milkshake.
66: The number of teaspoons of sugar this drink contains.
11: The number of Heath Bars you would have to eat to equal the number of calories found in one Baskin Robbins Large Heath Bar Shake.
8-12: The average number of minutes it takes to consume this drink.
240: The number of minutes you’d need to spend on a treadmill burning it off, running at a moderate pace.
Now look at what Yoli Truth can deliver to you…
Yoli gets more support from leaders: Obama considering tax on sugary beverages
September 10, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
This story is even more indication that Yoli is going to make a huge impact on US households. Yoli Truth Citrus Health Blast drink tastes great, has no sugar and is loaded with nutrition. When you see the president even discussing this topic, you know Yoli is going to get a ton of exposure once it hits the market next month…
President Barack Obama hinted he could support a “sin tax” on fizzy drinks to help lower high rates of US obesity, but admitted it would be an uphill battle against corporate and economic interests.
“I actually think it’s an idea that we should be exploring,” Obama said in the forthcoming issue of Men’s Health, regarding potential taxes levied on soft drinks such as colas and other sugar-filled products.
“There’s no doubt that our kids drink way too much soda. And every study that’s been done about obesity shows that there is as high a correlation between increased soda consumption and obesity as just about anything else,” he said in excerpts released ahead of the magazine’s mid-September publication.
The president — reported to be one of the fittest US commanders-in-chief in decades — stressed that “obviously there is resistance on Capitol Hill to those kinds of sin taxes.
“Legislators from certain states that produce sugar or corn syrup are sensitive to anything that might reduce demand for those products,” he said.
In addition, “people’s attitude is that they don’t necessarily want Big Brother telling them what to eat or drink, and I understand that,” Obama added.
“It is true, though, that if you wanted to make a big impact on people’s health in this country, reducing things like soda consumption would be helpful.” (drink Yoli instead…keep it in the house so the kids will drink it also)
His comments come just six weeks after US health experts told a national conference on obesity in Washington that a significant portion of increased caloric intake in recent decades can be directly attributed to soft drinks and other sugared foods and drinks.
The president is currently embroiled in the most compelling domestic priority of his presidency, a reform of the US health care system.
Obama, who said he works out nearly every day in order to clear his head and reduce stress, described himself as “a healthy eater” with low blood pressure.
He keeps a bowl of apples in the Oval Office. “It was our first step toward health reform,” he said.
Two-thirds of American adults are obese or overweight and obesity-related illnesses cost the United States nearly 150 billion dollars a year, health officials were told at the July conference.
I think the people that run this country are beginning to take notice at the cost of allowing big industry to load up foods with sugar and high fructose corn syrup. Yoli can help us change this trend and help people make better decisions for themselves and for their children.
Yoli Supporters in New York…new ad campaign says soda is pouring on the fat
September 2, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
All across New York, billboards are going up in the subway today show streams of sugary drinks turning into glistening yellow globs of human fat, mottled with blood vessels and served on ice. It’s great to see Yoli supporters popping up all over these days…
It’s disgusting. And that’s the point, say Health Department officials who conceived the campaign to scare New Yorkers away from soda, sports drinks, bottled teas and other drinks with sugar in them.
“Just trying to be positive and encouraging doesn’t always get people’s attention,” said Associate Commissioner Geoff Cowley. “If you get in people’s faces a bit, that does get people’s attention.”
The fat campaign aims to reduce obesity and diabetes by showing New Yorkers just how much sugar is in the drinks they grab off bodega and deli shelves.
A 20-ounce bottle of soda can contain 16.5 teaspoons of sugar, a 20-ounce lemon-flavored iced tea can have 14.5 tablespoons of sugar. Even a 20-ounce bottle of a sports drink can have 7.5 teaspoons, the department says.
Agency officials hope New Yorkers – especially parents of young children and teenagers – will think twice and instead grab lowfat milk, a diet soda or just plain water….(or ditch all of those and just drink Yoli)
“If you thought you were doing well because you weren’t drinking a sugary soda, but you were drinking a lemon-lime drink and it turns out to have the same amount of sugar, that’s shocking,” said Cathy Nonas, the Health Department’s director of physical activity and nutrition.
“These kinds of things are shocking to people,” Nonas said. “In every age group, you see the increase in portion sizes and the number of servings.” Health surveys show between 21% and 29% of city teens drink soda daily, slurping down 360 calories that would take a 70-block walk to burn.
A companion video ad, set to be released in a few months, shows an actor pouring pure fat from a soda can into a glass – and then appearing to drink it.
“Are you pouring on the pounds?” the ad says. “Drinking one can of soda a day can make you 10 pounds fatter a year.”
What New York is doing, as a state, to educate people about creating better habits when consuming drinks is clearly going to drive many New Yorkers and those that see this ad to think about what Yoli’s is bring to market for all of us.
If you are on the fence about getting involved with Yoli’s mission, this should help you understand the impact that Yoli will make on the soda and healthy beverage industry.
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Archives
- Yoli Blast Caps: NYC Releases Fat Drinking Video to Fight Obesity (must see)
- Yoli Blast Caps Grand Tour with Founder, Rick Eisele (VIP pre-launch days)
- Yoli Truth: Sugary Beverages In The News – A log of headlines you need to know about
- Yoli Truth: Drinking more than 2 sweetened sodas a day boosts risk of hypertension, study finds
- Yoli Blast Cap Truth: How pure and natural is your orange juice?
- Yoli Truth: What Soft Drinks Are Doing To Your Body
- Yoli Truth: Junk food as ‘addictive as drugs’…time for change
- Yoli Truth: Junk food gets air time on kids’ channels
- Yoli Truth: Top 10 Secrets To Alkalizing The Body
- Yoli Truth: Kids mimic parents’ diets from an early age
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