Yoli: Could The Truth Prevent Aging?
April 14, 2010
Resveratrol, an ingredient in Yoli “Truth”, has been shown to possibly prevent aging and increase vitality!
We all know that obesity is one of the most alarming health issues people across the world are experiencing. Today, resveratrol supplements are used as an effective weight loss tool. As a matter of fact, it’s one amongst the leading weight loss supplements out there in the market. It works by increasing our metabolism rate. Increase in metabolism rate helps an individual to burn fat at a faster rate, thereby leading to weight loss.
Besides weight loss, aging is one of the bothersome issues that we are currently engulfed with. As such, aging is a natural process, but we hate to admit this reality of life, considering the fact that we live in an image conscious world, where everyone wants to look and feel good all the time. Coming to resveratrol, it works as an anti-aging tool as well. This is welcoming news for all those people who are spending a fortune on anti-aging products. CLICK HERE TO SEARCH FOR PUB MED RESULTS
Luckily, Yoli has placed resveratrol into it’s flag ship product “Truth”. Could the truth prevent some effects of aging? Only time will tell.
Several researches have concluded that resveratrol halts the aging process to a great degree, due to its natural health beneficial properties. While these studies were mainly concluded on animals, one can’t defy real life experiences. You will find many individuals out there singing praises about resveratrol. In fact, resveratrol was also discussed in one of the most popular television show featured by Orphan Winfrey.
Only a short time before the conception of Yoli, resveratrol was stumbled upon by scientists looking for a way to activate the anti aging gene. Surprisingly, resveratrol (up until just recently) was known to have high concentrations in red wine. However, in order to receive the benefits of resveratrol from the red wine, you would have to consume up to or around 1,000 glasses of red wine in a single day.
WHO WANTS TO DRINK 1,000 GLASSES OF WINE DAILY?
Now I don’t know about you but thoughts like that could have when mentioned in public, have you skipping and jumping or even stumbling your way to some AA meetings.
One of the recent studies also unveiled the fact that it can boost one’s endurance level. Boost in energy is a certain bonus, even if you are taking the supplement to reduce your body weight.
Let there be no doubt, resveratrol could be a house hold name in the near future. How would you prefer to catch this wave of opportunity? Would you want to be in the front of the wave ready to ride it as your ship comes in, or would you rather say “I saw it coming in and side stepped it”.
Don’t let this be a coulda shoulda woulda kinda moment.
Yoli: Network Marketing Online – Knowing the Mechanics
April 13, 2010
Network Marketing Online – Knowing the Mechanics
Getting started with online marketing is more of a learning process than a jump in and do it over night kinda thing. You might be experiencing some of the same problems that allot of us do in the beginning; lack of leads, lack of money, lack of marketing training and lack of duplication. Not the “L word” you want…
Fortunately, I’ve experienced most of those issus myself and have even spent thousands of hours and dollars learning what it takes to figure out all of it. What I had to do is dive deeper by educating myself and learned some of the basic principals of how marketing online actually works and it helped me fit all pieces together. Understanding the mechanics of how it all fits together is part of the “magic”. Knowing these fundamental principals when your’re starting out can help cut the confusion and move you forward to build a solid foundation in your business.
Here are five key elements to building a business online.
1) You need a customized lead capture page (goYoli). Having a customized capture page with your own video or picture along with proper text tells your prospect about you, people want to know who you are before they do business with you. This along with your sales funnel has to be in place before you can start to market and build your business because capturing your prospects information is how your going to build your business.
2) Next is knowing how to market and leverage your business online. There are a lot of effective ways to market online choose one or two methods to start and stick with them until you have mastered them. When you hop around from method to method you really never get good at any of them. Work on building your list of prospects that have gone to your capture page. Its all about building your list and your relationship with the people on it. You can start to do this by sending your prospects valuable marketing information by using the preset Warm Market Wizard already positioned in the back office for you.
3) The Funded Proposal System: Having a funded proposal system will help you pay for your monthly business expenses and help the people on your list build their business with valuable marketing resources that you offer. Over the past several weeks, we’ve discussed using our own product to continue the friends and family campaign.
4) Training Platform: Once you have people in your organization you wont have time to train everyone everything personally. Having the duplicatable training platform provided for you in the goyoli back office, you can leverage your resources and time that will take some of the work load off of you. Plus we can give our team access to some of the best training in the industry over our weekly webinars.
5) Utilize the tools provided for you.When people have come to your business funnel, introducing them to your Primary opportunity will be more natural. Most people are interested and actually ask you questions about it first. How cool is that? Make sure to use the Yoli Kiss System and pair it up with the F.O.R.M method of communication and you’re already set to win.
Learning how to grow your MLM Home Business online can feel like information overload sometimes. It takes time and persistence, knowing how to network and leverage the internet the right way you will build a strong foundation in your business.
For advanced training, make sure to make it to our team training on thursday nights.
CLICK HERE FOR MORE INFORMATION
Yoli: What Is The Difference?
April 12, 2010
What Is The Difference?
As expected, Yoli corporate has given us another wonderful tool that will save us some time on the “What is the difference again?” question.
You an locate this inside of your Yoli back office and also order them from the Yolitools website.
“We are excited to share that the much anticipated Yoli Drink Comparison Chart is now available! Now you can easily communicate the huge advantages drinking Yoli has over other liquid beverages both quickly and duplicably, with your prospects and customers.
Download the chart today and start sharing it everywhere including Facebook, Twitter and your contact list. Soon, this chart will also be available at YoliTools.com in printed form in a tear-off type pad that will serve as an extremely cost effective way to share this new powerful resource offline as well!”
-Yoli Blog
Don’t forget to check out our NEW TEAM SITE.
Yoli Truth: Falsely Sweet Pledges From Trash Food Companies
April 7, 2010
WHEN SODA companies applaud the latest campaign to fight obesity, you know there is much more to the story.
In launching a new White House initiative against obesity called “Let’s Move,’’ First Lady Michelle Obama this week said, “Our kids didn’t do this to themselves. Our kids don’t decide what’s served to them at school or whether there’s time for gym or recess. Our kids don’t choose to make food products with tons of sugar and sodium in super-sized portions, and then to have those products marketed to them everywhere they turn.’’ Instead of taking these comments as fighting words, the obesity industry feigned being an amen choir.
PepsiCo and the American Beverage Association both applauded Obama. The Association promised more clear calorie information on bottles and cans. Coca-Cola CEO Muhtar Kent said, “We are honored to play a role in this important action. We are going to be seen as part of the solution.’’
A key source of the obesity problem now claims to be part of the solution, in the spirit of beer companies and cigarette companies claiming marquee roles in solving underage drinking and smoking.
But the laudable intentions of one of the fittest First Families in the nation’s history are in danger of being drowned out by the laughter of trash food companies. The reason they can applaud the Obamas is because they have purchased so much silence everywhere else.
The American Beverage Association and Coke entities spent $31 million in lobbying last year, much of it to shoot down taxes on sugary beverages at federal and state levels. The association had a $2 million ad campaign against taxes, which public health experts calculate would cut consumption and contribute revenues to public health programs to repair the damage done to the nation’s health by soda.
A UCLA study last year found that 43 percent of the additional calories Americans have been consuming since the 1970s come from soda, making it the top source of added sugar in the national diet. Whereas the recommended amount of sugar per person is 5-to-9 teaspoons a day, one 20-ounce soda contains 17 teaspoons. Last fall, President Obama said soda taxes are “an idea we should be exploring. There’s no doubt that our kids drink way too much soda.’’
But the soda companies’ cash and clout ended the talk about federal taxes. The Los Angeles Times reported last week on how pressure and cash from the nation’s trash food and fast food giants and subsidiary companies have influenced Latino groups, including doctors, and African American politicians – including Representative John Lewis, who represents the Atlanta district where Coke is headquartered – to question food taxes as a burden on the poor (as if dying from diabetes and heart disease isn’t worse). Coke itself likens the taxes to a Communist control of grocery carts.
Another reason the soda companies cynically applaud Michelle Obama is because they are replacing any calorie conscious Americans with unsuspecting consumers in developing countries. Coke has a stated goal of doubling its servings to 3 billion a day by 2020. Coke’s unit case volume in the last quarter was up 29 percent in China and 20 percent in India, the latter of which is experiencing one of the biggest explosions of diabetes in the world. Pepsi claimed 32 percent beverage growth in India in 2009 and double-digit gains in snack volume in India, Pakistan, Egypt and Thailand.
This of course should not stop Michelle Obama from trying to raise some awareness about obesity and get whatever voluntary industry pledges she can to better label soda and increase school-lunch nutrition. But under current politics, those efforts pale against the profits that are turning America’s obesity crisis into a global public health disaster.
The “Let’s Move’’ campaign has the potential to become a movement, but only when the trash food and sugar sugar lobby can no longer throw its weight around Capitol Hill, applauding Michelle Obama’s efforts while weighing down our children with more pounds today and more disease tomorrow.
Yoli Fuels The OC CrossFit Throwdown in Orange County, CA
February 1, 2010
Yoli was a huge hit at the OC Throwdown in Orange County, CA. This was a CrossFit competition. Hundreds of athletes were consuming Yoli throughout the day.
Check out some of the footage from the event below…(watch closely for a couple of Yoli sightings in the the competition area.
Scotty “The Blast Cap King” Lawrence represented Yoli in the masters division at the event. He tied for 1st place in his division. I think the 4 Yoli Truths per day had something to do with his win…
Here a few photos of the many athletes and CrossFit enthusiasts that were enjoying Yoli. They were all looking forward to getting their hands on some Yoli Fun Sports Blast Drinks…
Scott and I had a great time and I was able to meet so many wonderful people at the event. Scott and I plan to continue to use CrossFit events to share Yoli with the masses. They certainly love it. It should be even more exciting once we can get our hands on Yoli Fun the new Sports Drink.
After attending this competition, I fell in love with CrossFit. I’m going to start training this way in 2010. Awesome fun!
Yoli Truth: Sugary Beverages In The News – A log of headlines you need to know about
November 17, 2009
November 13th, 2009 – Will the Soda Pop?
November 2nd, 2009 – What Soft Drinks are Doing to Your Body
October 21st, 2009 - Sweetened beverages linked to weight gain in girls
October 7th, 2009 – Watchdog bans ‘keeps you perky’ vitamin water adverts
September 24th, 2009 – Big growth forecast for US children’s healthy drinks market
September 17th, 2009 – Bubbling Over: New Research Shows Direct Link Between Soda and Obesity
September 8th, 2009 – Obama Says New Tax on Sugary Drinks Worth ‘Exploring’
August 31st, 2009 – New York City Campaigns Against Coke and Other Sugary Drinks – NYTimes.com
August 26th, 2009 – New Report Highlights Role Of Drinks In Daily Calorie Intake
August 24th, 2009 – American Heart Association says soft drinks and other sugar-sweetened beverages are the number one source of added sugars in the American diet.
Yoli Truth: Drinking more than 2 sweetened sodas a day boosts risk of hypertension, study finds
November 16, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
With Yoli bringing their signature Truth Citrus Health Drink to the marketplace, the data continues to stack up against the sugary beverage market. Stories, studies and governments abroad are finally catching on to what all these beverages that are loaded with sugar and fructose are doing to our bodies.
FRIDAY, Oct. 30 (HealthDay News) — Here’s a new reason to put down that sugary soft drink: Research suggests that a diet high in fructose, a common sweetener, boosts the risk of high blood pressure.
High-fructose corn syrup is found in many processed foods and beverages. Americans consume 30 percent more fructose now than 20 years ago, and researchers have linked higher fructose consumption to the growing obesity epidemic. But scientists weren’t sure if a connection existed between fructose consumption and high blood pressure.
In a new study, Dr. Diana Jalal, of the University of Colorado Denver Health Sciences Center, and colleagues studied 4,528 adults without a history of high blood pressure. They examined their fructose intake and found that those who consumed more than 74 grams of fructose per day — that’s the equivalent of the amount in 2.5 sweetened soft drinks — boosted their risk of high blood pressure by 28 percent to 87 percent, depending on the level of hypertension.
“These results indicate that high fructose intake in the form of added sugars is significantly and independently associated with higher blood pressure levels in the U.S. adult population with no previous history of hypertension,” the study authors wrote, adding that future research is needed to determine if lowering fructose intake will also lower blood pressure.
The study findings were scheduled to be presented at the American Society of Nephrology’s annual meeting, held Oct. 27 to Nov. 1 in San Diego.
Yoli Blast Cap Truth: How pure and natural is your orange juice?
November 11, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
One of the great scams of the industrial food cartel is the so-called “fresh” orange juice sold in supermarkets.
Some reality checks:
- There is more vitamin c in a single orange than in a full glass of industrial orange juice.
- Truly fresh orange juice only lasts a few days. It if last for weeks (or months), it’s an industrial product.
- Until the Florida orange growers launched a campaign in the early 20th century to deal with their surplus crop, the only people who drank orange juice were Floridians who had a tree in their backyard. There is nothing particularly healthy or natural about drinking orange juice — and the industrial product is a total waste of money.
Dr. Mercola’s Comment on Orange Juice
It may come as a surprise that your carton of 100% pure, not from concentrate orange juice is nowhere near akin to sticking a straw in an orange and taking a sip.
Many popular orange juice brands have to be chemically altered using ethyl butyrate — a compound that’s added to perfume as well as orange juice — in order to make it taste and smell like oranges!
Further, many commercial orange juices are contaminated with mold from damaged fruit that is processed. So if you drink commercial orange juice regularly you will be exposed to these mold toxins.
You know you are buying a heavily processed juice if the “Best Before” date is 60 or more days in the future. Real fresh-squeezed orange juice will only last for a few days.
So if you simply must have orange juice, squeezing your own at home would be about the only way to get the real thing.
But drinking orange juice, whether fresh-squeezed or not, is not as healthy as it sounds. In fact, orange juice is actually one of the top five “health” foods I recommend avoiding.
Why Orange Juice is Not Healthy
Many people start their day off with a glass of orange juice, typically thinking the vitamin C and other nutrients it contains are a smart and healthy choice.
But a glass of juice, whether fresh-squeezed or not, has about eight full teaspoons of sugar per eight-ounce glass! This is nearly as much sugar as is in a can of soda (one can typically has 10 teaspoons of sugar).
When the sugar is combined in its natural form in the whole fruit it causes far less of a problem as the fiber tends to slow its absorption and prevents over consumption.
But process the fruit sugar out of the fruit and remove the fiber and you have an entirely different setup.
The sugar in orange juice is typically a fruit sugar called fructose, which many mistakenly believe is a “healthy” form of sugar. But fructose is every bit as dangerous as regular table sugar since it will also cause a major increase in your insulin levels.
Fructose Will Spike Your Insulin Levels Upward
You should certainly be aware of the dangers of high fructose corn syrup, well please understand that simple fruit sugar extracted from fruit has virtually identical side effects and negative effects on your biochemistry.
The starch-derived (corn) fructose used to sweeten soft drinks and all kinds of processed foods is refined, man-made and metabolically different than the natural kind already in fruit. That’s why your body converts the starch-derived fructose in processed foods to brown adipose tissue and trigylcerides that contribute to diabetes, hypoglycemia, obesity and cardiovascular disease.
On the other hand, fruit fructose, along with all the nutrients, vitamins, minerals, water, other mono-, di- and olgio-saccharides and fiber found in fruit, are converted to blood glucose.
This does not mean it is “healthy,” however, because it will cause a major spike in your insulin levels. This is important because elevated insulin levels are one of the primary drivers for high blood pressure, high cholesterol, diabetes and weight gain.
This may be why drinking fruit juice has been linked to an increased risk of diabetes, while fructose itself has been shown to increase your triglyceride levels. In one previous study, eating fructose raised triglyceride levels by 32 percent in men.
Triglycerides, the chemical form of fat found in foods and in your body, are not something you want in excess amounts. Forty years worth of research has confirmed that elevated blood levels of triglycerides, known as hypertriglyceridemia, puts you at an increased risk of heart disease.
Whole Fruit is a Better Choice than Juice
If you love orange juice, a healthier choice would be to eat a fresh orange rather than drink the juice. (or try the Yoli Truth Citrus Health Blast)
If you are overweight, have diabetes or high blood pressure, however, you are best off avoiding fruits or limiting them to a small handful of berries a day. If you are currently healthy, a small amount of fruit should not be a problem as long as you follow the guidelines of your nutritional type. (again – Yoli Truth is a better option as it has no sugar)
Another study…
Since we’re not big juice drinkers in our house, OJ usually only makes its way into our fridge when guests come to visit. Even then, it still takes us a few weeks to polish off the carton. I never thought much about keeping the OJ for a few weeks. After all, it still tastes good—and we usually finish it before the expiration date. Then I read this study that showed opened OJ loses all antioxidant benefit after just one week! Seriously?
Sometimes there are clues when a food passes its prime: lettuce wilts, bananas turn brown. Other foods will look and smell OK long after their health punch has dramatically declined. “Certain nutrients are unstable when exposed to oxygen (from the air), heat (from cooking) and light,” says Carol Johnston, Ph.D., R.D., chair of the Department of Nutrition at Arizona State University. Keep track of how long you store the following nutrient-rich foods.
Orange juice: 1 week
One cup of OJ can offer a full day’s dose of vitamin C. But OJ that has been opened loses all antioxidant benefit after just one week. To get the most vitamin C, buy frozen concentrate and drink within a few days. Frozen concentrate is exposed to less light and air.
Justin’s comment…
I think its clear that big industry has been pulling the wool over our eyes or years. This is exactly why Yoli has come to market. To expose big industry’s deception and to give you and I a REAL healthy alternative to the beverage options in the marketplace today.<
Yoli Truth: What Soft Drinks Are Doing To Your Body
November 2, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
Soda, pop, cola, soft drink — whatever you call it, it is one of the worst beverages that you could be drinking for your health. As the debate for whether to put a tax on the sale of soft drinks continues, you should know how they affect your body so that you can make an informed choice on your own.
Soft drinks are hard on your health
Soft drinks contain little to no vitamins or other essential nutrients. However, it is what they do contain that is the problem: caffeine, carbonation, simple sugars — or worse, sugar substitutes — and often food additives such as artificial coloring, flavoring, and preservatives.
A lot of research has found that consumption of soft drinks in high quantity, especially by children, is responsible for many health problems that include tooth decay, nutritional depletion, obesity, type-2 diabetes, and heart disease.
Why the sugar in soft drinks isn’t so sweet
Most soft drinks contain a high amount of simple sugars. The USDA recommendation of sugar consumption for a 2,000-calorie diet is a daily allotment of 10 teaspoons of added sugars. Many soft drinks contain more than this amount!
Just why is too much sugar so unhealthy? Well, to start, let’s talk about what happens to you as sugar enters your body. When you drink sodas that are packed with simple sugars, the pancreas is called upon to produce and release insulin, a hormone that empties the sugar in your blood stream into all the tissues and cells for usage. The result of overindulging in simple sugar is raised insulin levels. Raised blood insulin levels beyond the norm can lead to depression of the immune system, which in turn weakens your ability to fight disease.
Something else to consider is that most of the excess sugar ends up being stored as fat in your body, which results in weight gain and elevates risk for heart disease and cancer. One study found that when subjects were given refined sugar, their white blood cell count decreased significantly for several hours afterwards. Another study discovered that rats fed a high-sugar diet had a substantially elevated rate of breast cancer when compared to rats on a regular diet.
The health effects of diet soda
You may come to the conclusion that diet or sugar-free soda is a better choice. However, one study discovered that drinking one or more soft drinks a day — and it didn’t matter whether it was diet or regular — led to a 30% greater chance of weight gain around the belly.
Diet soda is filled with artificial sweeteners such as aspartame, sucralose, or saccharin. These artificial sweeteners pose a threat to your health. Saccharin, for instance, has been found to be carcinogenic, and studies have found that it produced bladder cancer in rats.
Aspartame, commonly known as nutrasweet, is a chemical that stimulates the brain to think the food is sweet. It breaks down into acpartic acid, phenylalanine, and methanol at a temperature of 86 degrees. (Remember, your stomach is somewhere around 98 degrees.) An article put out by the University of Texas found that aspartame has been linked to obesity. The process of stimulating the brain causes more cravings for sweets and leads to carbohydrate loading.
Carbonation depletes calcium
Beverages with bubbles contain phosphoric acid, which can severely deplete the blood calcium levels; calcium is a key component of the bone matrix. With less concentration of calcium over a long time, it can lower deposition rates so that bone mass and density suffer. This means that drinking sodas and carbonated water increases your risk of osteoporosis.
Add in the caffeine usually present in soft drinks, and you are in for even more trouble. Caffeine can deplete the body’s calcium, in addition to stimulating your central nervous system and contributing to stress, a racing mind, and insomnia.
Skip the soda and go for:
• Yoli
You knew I was going to add this…Incorporating wholesome Vitamin C and a proprietary blend of some of the most popular ingredients of the day: acai, goji, pomegranate, resveratrol, white tea extract, Alkaplex, a ph enhancing ingredient, plus live probiotics and enzymes, Yoli Blast Caps deliver to the market a healthy alternative to all of the nutrient deprived, sweetened beverages most people are consuming nowadays.
• Fresh water
Water is a vital beverage for good health. Each and every cell needs water to perform its essential functions. Since studies show that tap water is filled with contaminants, antibiotics, and a number of other unhealthy substances, consider investing in a quality carbon-based filter for your tap water.
On the go? Try using a stainless steel thermos or glass bottle, filled with filtered water. Enhance the flavor of your water with a refreshing infusion of basil, mint leaves, and a drop of honey.
• Fruit Juice
If you are a juice drinker, try watering down your juice to cut back on the sugar content. Buy a jar of organic 100% juice, especially cranberry, acai, pomegranate, and then dilute three parts filtered water to one part juice. You will get a subtle sweet taste and the benefit of antioxidants. After a couple of weeks, you will no longer miss the sweetness of sugary concentrated juices.
• Tea
Tea gently lifts your energy and has numerous health benefits. Black, green, white, and oolong teas all contain antioxidant polyphenols. In fact, tea ranks as high or higher than many fruits and vegetables on the ORAC scale, the score that measures antioxidant potential of plant-based foods.
Herbal tea does not have the same antioxidant properties, though it is still a great beverage choice with other health benefits, such as inducing calming and relaxing effects.
If tea doesn’t satisfy your sweet tooth, try adding cinnamon or a little honey, which has important health benefits that refined sugar lacks. Drink up!
I hope you find the ways and means to avoid soft drinks. I invite you to visit often and share your own personal health and longevity tips with me.
May you live long, live strong, and live happy!
Yoli Truth: Junk food gets air time on kids’ channels
October 29, 2009
Disclaimer: Yoli products are not intended to diagnose, treat, cure or prevent any disease.
As parents we have to keep a close eye on the messages that our kids are getting. Unfortunately, advertisers are taking advantage of our children when watching TV…
There are good kids programming out there that don’t run these types of commercials and some that are commercial free.
Junk food gets air time on kids’ channels
Nearly all the food advertised on leading television channels aimed at toddlers to tweens is unhealthy, newly released research shows.
Brian Cook, a research consultant at Toronto Public Health, analyzed advertisements shown on Teletoon and YTV over four days in January during children’s peak viewing times geared to kids ages two to 11.
The preliminary results, released on Wednesday at a conference about public health nutrition reform hosted by the Centre for Science in the Public Interest, show that food ads made up the single largest category, at 37 percent. And an overwhelming number of them – 95 percent – were for unhealthy foods.
Breakfast cereals with high sugar and low fibre content represented the single largest percentage of unhealthy food ads, representing 28 per cent.
The remaining three categories each represented 24 percent of the ads: fast food restaurants and meals, snack foods, and high-fat, sugary or salty spreads, soups or pastas.
Milk and juice made up the bulk of the five percent of ads for healthy foods.
The sample was based on 41 hours of programming, of which 16 hours had channel promotions in place of product advertising.
The data was collected after Canada’s leading food and beverage companies launched, in April 2007, the Children’s Food and Beverage Advertising Initiative, a voluntary code to promote healthier dietary choices and lifestyles to children under the age of 12.
By February, 11 of the 16 companies had already implemented their commitments; the remaining companies have agreed to have their commitments fully implemented by the end of 2008.
Among the core principles, they have committed to devoting at least 50 per cent of their ads to promote products that represent healthy dietary choices or include healthy lifestyle.
Cook said there are too many gaps in the industry initiative to make it effective.
“The self-regulatory route just doesn’t work,” he said in an interview, pointing to a recent analysis conducted by Dr. David McKeon, medical officer of health at Toronto Public Health.
Cereals defined as “healthier dietary choices” for children include Froot Loops, Reese’s Puffs, Corn Pops, Cinnamon Toast Crunch, Alpha Bits and Kool-Aid Singles.
Janet Feasby is vice-president of standards at Advertising Standards Canada, a national advertising industry self-regulatory body overseeing the initiative. She said the current approach is sound because products that make the cut for a healthier dietary choice must meet established scientific and government standards.
They include foods that meet the standards for participating in the Heart & Stroke Foundation’s Health Check program and foods that meet criteria for nutrient content claims in Canada’s Food Guide, namely those with “free or “low” claims for calories as well as fat, saturated fat, trans fat, sugar and salt.
“This is an industry initiative that they’ve taken on their own to be responsible and to make a difference in the childhood obesity issue,” said Feasby.
The preliminary findings are part of a broader global project coordinated by Australian researchers looking at TV food ads to children in 12 countries.
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Archives
- Yoli: Could The Truth Prevent Aging?
- Yoli: Network Marketing Online – Knowing the Mechanics
- Yoli: What Is The Difference?
- Yoli Truth: Falsely Sweet Pledges From Trash Food Companies
- Yoli Truth: High Fructose Corn Syrup Is Worse Than Sugar
- Yoli Fuels The OC CrossFit Throwdown in Orange County, CA
- Yoli Blast Cap Truth: Sugar May Be Bad, But This Sweetener Is Far More Deadly…
- Yoli Blast Cap Truth: It’s time fruit juice loses its wholesome image, some experts say
- Yoli Blast Caps: NYC Releases Fat Drinking Video to Fight Obesity (must see)
- Yoli Blast Caps Grand Tour with Founder, Rick Eisele (VIP pre-launch days)
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